Marketing Jobs in Alexandria, MN

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24d ago

Community Liaison - Account Manager/Business Development/Marketing/Outreach

Horizon Health Alexandria, MN

Alexandria, MN

24d ago

Full time Manager Marketing Account Management

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Job Description

What Horizon Health offers a competitive compensation package, comprehensive benefits, and opportunities for professional growth within a mission-driven, community-focused environment. This full-time, on-site Community Liaison role is based in Alexandria, MN and covers the Minnesota Territory, driving demand for inpatient psychiatric services, managing referrals, and executing the facility's sales and outreach strategy across Minnesota and North Dakota locations. A Bachelor’s degree in marketing, business or a related field is required, with a minimum of three years of relevant experience.

Benefits

Competitive compensation
Comprehensive medical, dental, vision, and prescription drug coverage
401(k) with company match and access to a discounted stock plan
Long-term disability and short-term disability coverage
Flexible Spending Accounts and Healthcare Savings Account
Life insurance
Career development opportunities and tuition assistance
A rewarding work environment

Responsibilities

Demonstrate and apply Sales Excellence standards and Service Recovery procedures
Serve as liaison between the facility and referral sources, developing service-focused action plans aligned with referral needs
Act as a community resource and representative for Horizon Health
Lead facility tours for key stakeholders
Participate in Business Development team meetings, delivering marketing reports, updates, and Service Recovery opportunities to the Director in a timely manner
Maintain documentation for top accounts, contacts, planning reports, client and competitive profiles as requested
Build and sustain positive relationships with existing referral sources and identify additional sources
Maximize field time to maintain an average of 8-10 in-person contacts daily with referral sources about programs, treatment philosophies, outcomes, and satisfaction data
Develop and communicate sales messaging tailored to each program and audience
Identify and implement a strategic sales plan for current and potential referral sources within the territory, incorporating research findings
Design and execute sales activities approved by the Director to maximize market penetration and identify new accounts
Monitor referral inquiries and admissions statistics daily
Regularly analyze and adjust weekly sales action plans for effectiveness
Stay informed about industry trends and apply insights to planning and strategy
Ensure timely, clear communication across stakeholders
Foster cooperation and use problem-solving to build relationships among the facility, referral sources, patients, families and the community
Maintain up-to-date information in MedSeries 4, MIDAS and MEDIK, including daily contacts and accurate account data
Utilize proprietary reports to inform sales activity planning
Complete all required reports, including expense reports, sales call plans and post-call follow-ups, promptly
Participate in off-hours sales and community activities as needed by the Director of Business Development and facility requirements

Requirements

Education: Bachelor’s degree in marketing, business or a related field is required; related experience may be considered on a case-by-case basis in lieu of a degree
Experience: Prior marketing and/or sales experience in a behavioral healthcare setting is preferred; three years minimum documented experience in referral development, account management, sales growth and physician relationships is preferred
Licensure/Certification: Valid driver’s license

Technologies

MedSeries 4
MIDAS
MEDIK

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