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Hilton

Senior Analyst, Influencer Marketing

Hilton
McLean, VA $73k - $100k/yr Full time Posted 21d ago
Marketing Senior Brandwatch Campaign Management Digital Marketing Hilton Influencer Marketing Influencer Outreach Khoros Marketing Analytics Marketing Operations Marketing Technology Partner Management Reporting and Analytics Social Media Sprinklr Sprout Social
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Job Description

Hilton seeks a Senior Analyst, Influencer Marketing to lead influencer, creator, and celebrity relationship management and to drive end-to-end campaign delivery, activation, and measurement that position Hilton as a social-first, culturally relevant brand. The role collaborates with internal teams and external agencies to execute strategy and reporting.

Responsibilities

  • Lead end-to-end campaign delivery for Hilton's influencer marketing plans, including pre-planning (creator sourcing, scoping, budgeting, coordination), activation (briefing, creative development, media amplification), and post-campaign needs (asset management, reporting).
  • Establish foundational processes with teams, ensuring transparency and setting clear expectations.
  • Apply expertise in the creator space to identify and evaluate potential partners, balancing Hilton's priorities, social trends, and upcoming cultural moments.
  • Coordinate communications across teams, including talent-facing briefing calls, concepting with agencies, and guiding hotels on influencer best practices.
  • Support the production of influencer reports, adhere to the measurement framework, and translate performance into a business impact narrative.

Requirements

  • Two (2) years of experience in influencer marketing, talent management, social or digital.
  • Direct experience working with talent or managing related campaigns and programs.
  • Experience collaborating with internal partners and external agencies.
  • Experience with influencer and/or social media management, social listening, and social analytics tools (Sprinklr, Khoros, Sprout, Brandwatch, etc.).
  • Travel up to 10%.

Technologies

  • Sprinklr
  • Khoros
  • Sprout
  • Brandwatch

Benefits

  • Incredible travel perks
  • Own a piece of Hilton
  • Paid parental leave
  • Personalized caregiving support
  • Crisis concierge
  • Mental health resources
  • Generous paid time off (PTO)
  • Health and welfare benefits
  • Financial security for your future

Location

McLean, VA (onsite)

JOIN AN AWARD-WINNING WORKPLACE CULTURE

At Hilton, we don’t just deliver exceptional experiences for our guests we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we have welcomed more than 3 billion guests worldwide, guided by our founding vision to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned recognition on the World’s Best Workplaces list by Great Place to Work and Fortune.

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