Creator Partnerships & Affiliate Marketing Specialist

Role summary

We are seeking a proactive, relationship-driven Creator Partnerships & Affiliate Marketing Specialist to scale creator and affiliate programs across social commerce, with a concentrated focus on TikTok. The role entails recruiting new creators, managing partner relationships, and supporting high-performing collaborations that boost content output and affiliate growth.

Why Bayland Health?

Join a mission-driven team in a growing health and wellness space where your work reaches millions and contributes to healthier lifestyles. The role offers opportunities for professional growth through mentorship and hands-on initiatives.

Responsibilities

• Identify and recruit new creators and affiliates to broaden the partnership pipeline and unlock growth opportunities
• Establish and maintain long-term creator and affiliate partnerships aligned with the brand; source, vet, onboard, and nurture creators with a focus on TikTok growth
• Co-develop authentic, high-converting content with creators across TikTok, Reels, and Shorts; provide guidance on content direction, product messaging, and platform best practices
• Support relationships with top-performing and high-potential creators to improve content quality, consistency, and affiliate performance
• Plan and execute campaigns end to end, including outreach, briefs, seeding, timelines, asset coordination, follow-up, and compliance tracking
• Launch and coordinate online activations such as giveaways, livestreams, creator campaigns, and product seeding initiatives to drive engagement and GMV
• Monitor metrics such as GMV, CTR, CVR, AOV, and other KPIs, translating data into actionable insights and next steps
• Support the Discord affiliate community by addressing questions, maintaining active communication, and fostering a positive partner experience
• Collaborate with internal teams (TikTok, Shopify, content, marketing) to support creator campaigns and affiliate growth
• Stay informed on platform trends, influencer marketing best practices, TikTok culture, and broader social commerce developments
• Assist with PR events, brand activations, and influencer collaborations to strengthen brand visibility and creator engagement

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• Minimum 2 years in influencer marketing, affiliate marketing, creator partnerships, or social commerce, with hands-on TikTok creator outreach, affiliate recruitment, or creator relationship management experience
• Strong communication and relationship-building skills with the ability to earn trust and maintain partnerships
• High attention to detail and excellent organizational abilities to manage multiple creators, conversations, deliverables, and timelines
• Solid understanding of TikTok trends, creator collaborations, ecommerce-driven social content, and performance-focused campaigns
• Proficiency in Excel or Google Sheets for tracking and reporting, plus comfort using Discord, email, and direct messaging for creator communication
• Proactive and outgoing with strong follow-through, adaptability, and persistence in outreach and partnership management

Technologies

• TikTok
• TikTok Shop
• Discord
• Excel
• Google Sheets
• Shopify

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) with company match
• Paid time off
• Paid sick leave
• Paid holidays
• Employee discount
• Parental leave
• Lunch stipend
• Complimentary office snacks and beverages
• Free parking

Salary and compensation

Annual base salary range is USD 65,000 to 75,000, with a performance-based bonus.

Education

Bachelor’s degree required or preferred in marketing, business, communications, or a related field.

Language

Spanish is required for this role.

Location and commute

Location: Bellevue, WA 98004 (onsite). This role is in-person.

Job type

Full-time

Application questions

• Do you have hands-on experience with TikTok creator outreach, affiliate recruitment, or creator relationship management?
• Do you have experience with TikTok Shop, creator marketplaces, or affiliate platforms?
• Have you acted as a creator or influencer yourself? If so, how many followers do you have?
• Approximately how many creators or affiliates have you personally managed or supported directly?
• How many years of experience do you have in influencer marketing, affiliate marketing, creator partnerships, or social commerce?
• Which metrics have you used to track creator performance and affiliate results (e.g., GMV, CTR, CVR, AOV)?
• Will you require employment sponsorship now or in the future?