Glen Oaks Community College offers a collaborative, mission-driven environment in Coldwater, Michigan. This onsite role focuses on shaping digital content to advance the college’s priorities, with emphasis on the website and social media as engagement and conversion channels. Reporting to the Executive Director of Communications and Marketing, the position requires on-campus presence, including occasional evenings and weekend coverage for events. The salary range is $51,929 to $77,893 per year, complemented by a benefits package that includes 401(k) and 403(b) options, health, dental, and vision coverage, an on-site gym, flexible scheduling, paid time off, professional development assistance, tuition reimbursement, relocation assistance, an employee assistance program, and life insurance.
Work location: On-site in Coldwater, Michigan.
Benefits
- 401(k)
- 403(b)
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- On-site gym
- Paid time off
- Professional development assistance
- Relocation assistance
- Retirement plan
- Tution reimbursement
- Vision insurance
Responsibilities
- Lead strategy, development, and ongoing maintenance of web content with emphasis on accuracy, clear messaging, SEO best practices, and ADA compliance.
- Plan, write, and edit website copy for academic programs, student services, events, and campaigns.
- Create and optimize landing pages that support recruitment, engagement, and marketing campaigns.
- Serve as a website CMS power user and trainer, guiding departments while enforcing brand and accessibility standards.
- Regularly audit the site for outdated content, broken links, and opportunities to improve structure.
- Develop multimedia content (graphics, photos, videos, and written stories) for digital platforms including the website, email, social media, and blogs.
- Plan and execute social media strategy and content calendar across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.), optimized for engagement and institutional goals.
- Collaborate with internal stakeholders (Admissions, Foundation, Academics, Student Services) to gather, develop, and publish digital content.
- Leverage AI tools to enhance content development, editing, and efficiency.
- Produce compelling photo and video content showcasing student experiences, campus events, and institutional initiatives; deliver content promptly to support storytelling and audience engagement.
- Monitor digital trends, user behavior, and analytics; report on performance and propose content improvements.
- Uphold the college brand, tone, and voice across all content and platforms.
- Assist in promoting on-campus events and initiatives, including occasional evening or weekend coverage.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree from an accredited institution in marketing, communications, graphic design, or a related field.
- Two years of experience in digital content creation and social media management, including engagement strategies and analytics.
- Experience with website CMS, SEO management, and user experience best practices.
- Demonstrated experience with content planning, copywriting, and publishing.
- Experience with Adobe Creative Suite, Canva, or similar tools.
- Strong photography and videography skills, including editing software.
- Excellent writing, grammar, and visual storytelling abilities.
- Ability to manage multiple projects, prioritize, and meet deadlines.
Technologies
- Adobe Creative Suite
- Canva
- Modern Campus CMS
- Content Management System (CMS)
- ChatGPT
- Custom GPTs
- AI image and video editors
- Workflow automations
Preferred Qualifications
- Experience working in higher education or a mission-driven organization.
- Experience with Modern Campus CMS.
- Proficiency with AI-based tools such as ChatGPT, custom GPTs, AI image and video editors, and workflow automations.
How to Apply
Interested candidates must submit a cover letter, resume, and contact information for three professional references.
