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Closed on September 13, 2026.
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Job Description
Join Think Academy US to study the U.S. K–12 math education market and optimize Xiaohongshu (RED) content for qualified family audiences.
Responsibilities
- Continuously research the U.S. K–12 math education market, including parent needs, competitor activity, and high-performing content
- Identify content opportunities that align user needs, Think Academy’s products, and enrollment goals
- Analyze parent needs, concerns, and decision-making triggers across regions, grade levels, and learning stages
- Turn Think Academy curriculum strengths into clear customer value propositions and differentiated messaging
- Own the full content workflow: research, topic selection, creation, editing, publishing, and ongoing optimization
- Use AI tools to improve productivity while meeting high standards for accuracy, completeness, and overall quality
- Continuously review your own work and raise execution quality over time
- Track content performance across engagement, inquiries, and conversions
- Analyze results, find improvement opportunities, and plan the next optimization round
- Build repeatable content strategies instead of one-off posts
Requirements
- 2+ years of experience in content creation or content marketing
- Experience in education or EdTech
- Ability to work on-site in Silicon Valley (San Jose, CA 95129)
- Detail-oriented with high ownership, strong responsibility, and self-driven execution to completion
- Fluency in Mandarin
- Strong research skills, with the ability to quickly understand complex topics
- Excellent user insight, including the ability to understand how parents make educational decisions
- Proficiency using AI tools to enhance content quality and efficiency
- Open to feedback, able to iterate continuously, and comfortable in a fast-paced environment
Technologies
- AI tools
- Xiaohongshu (RED)
Compensation & Growth
- $6,000/month base pay
- Performance Bonus up to 10% of base compensation
- Bonus evaluation considers content performance, audience reach, qualified inquiries, and relevant business outcomes
- Starts as a 40-hour/week contractor (or part-time engagement per onboarding context)
- Opportunity to convert to full-time based on performance
Location & Employment Type
- San Jose, CA 95129 (On-site), Silicon Valley
- 40-hour/week Contractor with potential conversion to full-time based on performance
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