Join Think Academy US to study the U.S. K–12 math education market and optimize Xiaohongshu (RED) content for qualified family audiences.

Continuously research the U.S. K–12 math education market, including parent needs, competitor activity, and high-performing content
Identify content opportunities that align user needs, Think Academy’s products, and enrollment goals
Analyze parent needs, concerns, and decision-making triggers across regions, grade levels, and learning stages
Turn Think Academy curriculum strengths into clear customer value propositions and differentiated messaging
Own the full content workflow: research, topic selection, creation, editing, publishing, and ongoing optimization
Use AI tools to improve productivity while meeting high standards for accuracy, completeness, and overall quality
Continuously review your own work and raise execution quality over time
Track content performance across engagement, inquiries, and conversions
Analyze results, find improvement opportunities, and plan the next optimization round
Build repeatable content strategies instead of one-off posts

2+ years of experience in content creation or content marketing
Experience in education or EdTech
Ability to work on-site in Silicon Valley (San Jose, CA 95129)
Detail-oriented with high ownership, strong responsibility, and self-driven execution to completion
Fluency in Mandarin
Strong research skills, with the ability to quickly understand complex topics
Excellent user insight, including the ability to understand how parents make educational decisions
Proficiency using AI tools to enhance content quality and efficiency
Open to feedback, able to iterate continuously, and comfortable in a fast-paced environment

$6,000/month base pay
Performance Bonus up to 10% of base compensation
Bonus evaluation considers content performance, audience reach, qualified inquiries, and relevant business outcomes
Starts as a 40-hour/week contractor (or part-time engagement per onboarding context)
Opportunity to convert to full-time based on performance

San Jose, CA 95129 (On-site), Silicon Valley
40-hour/week Contractor with potential conversion to full-time based on performance

RedNote Marketing Specialist

Job Description