Marketing Operations Specialist

North American Herb & Spice (NAHS) seeks a high-output Marketing Operator to manage AI-powered content and community systems. This role is not a traditional social media manager; you will execute content publishing, manage community engagement, coordinate creators and UGC, and maintain structured workflows at scale.

Role Context

Based in Lake Forest, IL, NAHS requires an operator who can drive content velocity and systemic processes using AI tools such as ChatGPT and Claude. The position focuses on hands-on execution and organization to publish at scale, engage communities, coordinate creators and UGC, and maintain marketing workflows.

Responsibilities

• Content Execution & Publishing (AI-Assisted): Implement the weekly content calendar across Instagram, Facebook, TikTok, and YouTube Shorts; leverage AI-generated captions, scripts, and hooks; tailor content for brand voice and compliance; schedule and publish via Sprout Social or Meta Business Suite; repurpose UGC and long-form content into multiple short-form assets.
• Community Management (High Priority): Respond to comments and DMs daily across all platforms; maintain a consistent, professional, and compliant brand voice; escalate customer service or compliance-sensitive issues; identify recurring questions to inform content ideas.
• Creator & UGC Coordination: Manage micro-influencers, affiliates, and ambassadors; coordinate collaborations with the Director of Marketing and Founder; track deliverables, timelines, and communications; ensure content is received, organized, and usable; maintain creator database and outreach tracker.
• Content Production Support (Light Creative): Use Canva or designated AI tools to produce Carousels, Story sets, and Thumbnails; perform basic short-form editing with Opus Clips, CapCut, Descript, or similar tools; maintain brand consistency across assets.
• AI Workflow Execution: Utilize ChatGPT and Claude to generate captions, scripts, and content ideas; repurpose content at scale; assist with reporting and organization; follow SOPs and contribute to workflow improvements.
• Organization & Reporting: Maintain content calendars, folders, and naming systems; track weekly KPIs including posting volume, engagement, audience growth, and top-performing content; provide concise weekly reports with key insights.

Requirements

• 1–3 years in social media, content, or marketing execution
• Strong written communication with a short-form, conversational tone
• Comfortable using AI tools (ChatGPT, Claude, etc.)
• Experience with scheduling tools, Sprout Social preferred
• Canva and Adobe Suite proficiency (templates, carousels, basic design)
• Highly organized and detail-oriented

Technologies

• ChatGPT
• Claude
• Sprout Social
• Meta Business Suite
• Canva
• Adobe Suite
• Opus Clips
• CapCut
• Descript

Benefits

• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance

Compensation

Base salary range: USD 55,000 – USD 60,000 per year.

Employment Details

Location: Lake Forest, IL (onsite preferred, hybrid possible)

Type: Full-time (high priority)

Reports to: Director of Marketing (Steven Harkins)

Role Summary

NAHS is hiring a high-output Marketing Operator to execute and maintain our AI-powered content and community systems. This is not a traditional social media manager role. You will operate within AI-driven workflows to publish and manage content at scale, handle community engagement, coordinate creators and UGC, and maintain marketing workflows and organization. You are an executor, organizer, and communicator rather than the primary strategist.

Preferred Qualifications

• Short-form video editing experience
• Experience with influencer or affiliate coordination
• Familiarity with supplements, wellness, or regulated industries
• Basic understanding of compliance-safe language (DSHEA/FTC)

Key Traits

• Fast executor; speed matters
• Reliable, detail-oriented
• Good judgment in public communication
• Systems-oriented thinker
• Coachable and adaptable
• Positive, team-oriented mindset

Performance Expectations (First 60 Days)

• Fully execute a consistent weekly content cadence
• Reduce response time for comments and DMs
• Maintain organized content and creator systems
• Coordinate initial creator partnerships
• Demonstrate effective use of AI tools
• Contribute to measurable audience growth
• Schedule all social posts and health community engagement

Why This Role Matters

This position is essential to scaling NAHS into a system-driven marketing engine. Working with leadership and AI-powered systems, you will increase content velocity, improve customer engagement, and support brand growth at scale. The role offers strong upside for the right operator in a high-growth environment.