Marketing Coordinator — Content, SEO & AI

Join a fast-growing concierge home care team and help expand awareness into new markets through content, SEO, and AI-enabled workflows. This fully remote Marketing Coordinator role reports directly to the Director of Marketing and owns the execution side of marketing, with direct mentorship and real channel ownership from day one.

What you will do

• Publish content across blog, website, and email, keeping messaging consistent and production moving.
• Own on-page SEO including keyword research, metadata, internal linking, and ongoing content optimization.
• Manage social presence by scheduling and publishing across Instagram, Facebook, and LinkedIn.
• Keep Google Business Profiles active with regular posts, photos, and updates.
• Maintain local visibility by managing local and industry directory listings across all markets.
• Build AI and automation workflows that speed up content production and reporting.
• Support Substack through drafting, formatting, and cross-posting.
• Track performance and report what is working, what is not, and where improvements are needed.
• Partner on campaigns alongside the Director of Marketing on execution and content calendars.
• Stay organized by keeping marketing files, assets, and documentation current.

What success looks like

• Content publishes consistently and on schedule without back-and-forth.
• Organic search visibility and inbound inquiries grow quarter over quarter.
• Social channels and Google Business Profiles remain active and on-brand across every market.
• Repetitive marketing tasks are automated instead of consuming your time.
• The Director of Marketing can focus on strategy because execution is handled.

What you bring

• 1–3 years of marketing experience, or a portfolio that clearly shows you can do the work.
• Strong writing skills with clear, natural, easy-to-read copy.
• Hands-on experience with SEO and content.
• AI tools already in your stack (such as ChatGPT or Claude) and genuine curiosity about using them well.
• Comfort with automation tools like Zapier or n8n, or the motivation to learn quickly.
• Experience with WordPress, Google Analytics, and email platforms like Mailchimp preferred.
• Ability to work independently and stay accountable in a remote setting.
• Organized, detail-oriented approach with the ability to manage multiple projects.
• Healthcare, senior care, or service-business marketing experience is a plus.

Location, compensation, and tools

Remote | USD 50,000 - 65,000 per year

You will work with tools including ChatGPT, Claude, Zapier, n8n, WordPress, Google Analytics, Mailchimp, Google Business Profiles, Substack, and social channels on Instagram, Facebook, and LinkedIn.

Benefits

• Health insurance
• Paid time off

Why Affinity Concierge Home Care

• Work with one of New York’s fastest-growing concierge home care companies.
• Fully remote role with a collaborative, mission-driven culture.
• Competitive compensation plus performance bonuses.
• Direct mentorship from a marketing leader who built this function from scratch.
• Make a meaningful impact on families and caregivers every day.