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Marketing Paid Search & Paid Social Specialist

LasikPlus Cincinnati, OH

Cincinnati, OH

Today

Full time Marketing Ads Analytics

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Job Description

Join LasikPlus in Cincinnati, OH as a hands-on paid digital marketing specialist focused on growing local bookings. This onsite role centers on managing, launching, and optimizing paid search and paid social campaigns across Google Ads, Microsoft Bing Ads, Meta Ads Manager, and TikTok Ads Manager, in close collaboration with internal teams and external partners to maximize local-market impact and efficiency. You will translate performance into actionable optimizations while staying aligned with local goals.

Responsibilities

Create, deploy, and optimize paid search and paid social campaigns across Google Ads, Microsoft Bing Ads, Meta Ads Manager, and TikTok Ads Manager
Perform daily in-platform optimizations, including bid adjustments, budget pacing, KPI tracking, audience refinement, and creative testing
Structure campaigns and accounts, build keywords, segment audiences, and develop ad copy variations
Ensure campaigns align with local market goals and priorities rather than national-level management
Monitor and improve local market KPIs, focusing on spend efficiency
Optimize for local market KPIs, including conversions of quality bookings tied to attended appointments
Analyze performance trends to identify opportunities to increase both volume and quality of conversions
Turn performance data into actionable optimizations rather than just reporting
Collaborate to validate conversion tracking and attribution across channels
Contribute to creative ideation to ensure channel-specific assets are planned before handing off to the creative team
Work with non-paid media teams (SEO, organic social, local listings) to align messaging and demand generation
Partner with analytics and finance to evaluate channel performance and the local market ROI
Clearly communicate performance insights to all stakeholders

Requirements

2+ years of hands-on experience managing paid search and paid social campaigns
Healthcare marketing experience is preferred; if not, the ability to quickly develop working knowledge of HIPAA and PHI restrictions in paid media
Experience using CRM and offline conversion data to inform optimizations
Proficiency with Google Analytics GA4 or similar analytics platforms
Proactive problem solving and accountability for campaign performance
Ability to translate data into actionable steps
Location: onsite in Cincinnati, OH

Technologies

Google Ads
Microsoft Bing Ads
Meta Ads Manager
TikTok Ads Manager
Google Analytics (GA4)
CRM

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