Marketing Hospice Liaison

The Marketing Hospice Liaison directs marketing operations, cultivates referral and payer relationships, and leads strategic marketing planning for Prime Care Hospice serving San Joaquin and Stanislaus Counties.

Responsibilities

• Territory includes San Joaquin County and Stanislaus County.
• Directs all daily marketing activities, including oversight of the creation and execution of marketing initiatives.
• Ensures staff compliance with applicable laws and regulations related to anti-kickback, lawful marketing practices (gifts and services), patient solicitation, and the accuracy of marketing materials.
• Performs ongoing market assessments and develops a comprehensive marketing plan aligned with budgeted volume projections.
• Implements marketing and promotional programs to achieve defined volume targets.
• Establishes and maintains productive relationships with current and prospective referral and payer sources.
• Shapes and monitors community, customer, payer, and patient perceptions of Prime Care Hospice as a high quality provider.
• Provides leadership in strategic planning, identifying opportunities for additional or improved services to meet customer needs.
• Maintains a thorough understanding of Prime Care Hospice markets, including government agencies, major payer groups, key referral sources, and competitors' market positioning.
• Shares marketing knowledge with appropriate organizational staff.
• Maintains knowledge of community resources and assists customers in accessing them when Prime Care Hospice cannot provide services.
• Monitors and reports the cost effectiveness of marketing efforts.

Requirements

• High school diploma or equivalent required.
• Bachelor’s degree in a health-related or marketing field preferred.
• At least three years of experience in health care, with hospice care marketing experience preferred.
• Ability to market proactively and engage with customers and the community tactfully.
• Proven skill in developing referral sources to support ongoing growth.
• Strong communications, negotiation, and public relations abilities.
• Demonstrates autonomy, strong organizational skills, assertiveness, flexibility, and cooperative work style.

Benefits

• Monthly gas reimbursement
• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Experience

Hospice experience required: minimum of 1 year.

Job Type

Full-time

Pay

USD 80,000.00 to 125,000.00 per year

Location

Stockton, California (onsite)

Work Location

On the road