Healthcare

Healthcare Marketing Jobs

2 jobs found

12d ago

Healthcare Admissions & Marketing, Skilled Nursing

Presbyterian Homes of Georgia Quitman, GA

Quitman, GA

12d ago

Full time Marketing Business Development Client Intake

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Job Description

Presbyterian Homes of Georgia in Quitman, GA is seeking an experienced Admissions & Marketing Specialist who can blend clinical insight with community outreach. The role leverages a licensed clinical background to guide prospective residents through screening, admissions, and placement across skilled nursing, personal care, and independent living, in close collaboration with the Admissions Coordinator and Nursing Team. It focuses on facilitating smooth transitions while supporting community relations and census growth.

In this role, you will serve as the clinical anchor for marketing and admissions activities, coordinating the intake process, communicating care needs, and building relationships with referral sources to sustain steady admissions.

Responsibilities

Clinical Admissions Screening: Perform initial clinical screenings and assessments of potential residents (from hospital, home, or community) to determine the appropriate placement within skilled nursing, personal care, or independent living.
Admissions Process Facilitation: Work with the Admissions Coordinator to manage the admissions pipeline, ensuring all clinical and financial paperwork is complete prior to and on admission day.
Interdisciplinary Liaison: Act as the essential link between the marketing/admissions team and the Nursing Team, conveying clinical needs, physician orders, and care requirements for a smooth resident transition.
Marketing & Outreach Support: Support marketing events, community outreach, and facility tours, serving as the clinical expert who can confidently address questions about services and quality of care.
Census Development: Build and maintain professional relationships with key referral sources, including hospital discharge planners, social workers, and physician offices, to generate consistent admissions.

Requirements

Active Licensed Practical Nurse (LPN) license in Georgia preferred.
Minimum of 5 years of experience in a clinical setting, preferably in long-term care, skilled nursing, or senior living.
Proven experience in admissions, marketing, case management, or utilization review within a healthcare environment is highly preferred.
Exceptional communication, interpersonal, and public speaking skills, with the ability to build rapport with families, residents, and referral partners.
Proficiency in electronic health records (EHR) such as Point-Click-Care and admissions software.
Customer-oriented approach with a professional yet approachable style.
Knowledge of Medicare, Medicaid, Private Pay and Third Party reimbursement.
Knowledge of Long Term Care / Skilled Nursing regulations relating to Admissions.
Knowledge of the Senior Living & healthcare environment (Independent Living, Skilled Nursing, Assisted Living and Personal Care).
Ability to create a calm and peaceful environment.
Very detailed and organized.
Capable of working independently, as well as in a team environment.
Capable of creating and maintaining effective working relationships with patients, family members, outside facilities, department heads, and fellow staff.

Technologies

Point-Click-Care
Admissions software

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance

Why Join Presbyterian Homes of Georgia?

We are the proud sponsor of three established Life Plan Communities: Presbyterian Village in Austell, Presbyterian Village in Athens, and Presbyterian Home and Retirement Community in Quitman.
Our Commitment: Never in our history has a resident been asked to leave because of outliving his or her financial means.
As an important member of the campus team, the RN Admissions & Marketing Specialist will help implement Presbyterian Homes of Georgia’s ongoing philosophy and Christian-based approach.

Experience

Admissions in Healthcare (Skilled/Long Term Care): 4 years (Preferred)
Medicare / Medicaid: 4 years (Preferred)
Skilled nursing facility: 4 years (Preferred)
Healthcare marketing: 1 year (Preferred)
Regulations: LTC and Personal / Assisted Living: 4 years (Preferred)
Conducting tours: 1 year (Preferred)
Relationship building (in community & healthcare settings): 4 years (Preferred)

Language

English (Required)

License/Certification

LPN License (Preferred)

Ability to commute

Quitman, GA 31643 (Required)

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21d ago

Digital Marketing Specialist – Meta Ads, Google Ads & SEO (Healthcare)

Xiluet Aesthetic LLC Miami, FL

Miami, FL

21d ago

$75k - $150k/yr Full time Marketing Analytics Campaign Management

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Job Description

Xiluet Aesthetic LLC is seeking a hands-on Digital Marketing Specialist to lead Meta Ads, Google Ads, and SEO for its Miami-based healthcare practice. This onsite role focuses on delivering high-quality leads, booked appointments, and measurable ROI through a cohesive paid-media and local-search strategy. The position combines execution with cross-functional collaboration to support patient acquisition goals.

Responsibilities

Paid advertising is the primary focus: plan, launch, and optimize Meta (Facebook and Instagram) lead-generation campaigns.
Manage Google Search campaigns for high-intent medical services.
Optimize for cost per qualified lead, booked appointments, and conversions.
Monitor daily performance and adjust budgets, audiences, and creatives accordingly.
Oversee ad creatives (copy) and coordinate visuals or video when needed.
Address ad rejections and ensure compliance with Meta healthcare policies.
SEO and Local Search: execute local SEO strategies including Google Business Profile optimization.
Improve organic rankings for medical service keywords.
Optimize website content for SEO performance and conversions.
Coordinate or create SEO content as needed.
Monitor SEO performance and competitive activity.
Tracking, Reporting & Optimization: set up and manage conversion tracking (Meta Pixel, Google Tag, GA4).
Integrate paid leads with CRM and reporting systems.
Track performance from lead to appointment to outcome.
Deliver weekly and monthly performance reports.
Identify opportunities to improve lead quality and patient pipeline performance.

Requirements

Proven experience managing Meta Ads and Google Ads for lead generation.
Experience in medical, dental, cosmetic, or healthcare marketing preferred.
Strong understanding of paid traffic optimization and attribution models.
Hands-on experience with SEO and local search optimization.
Experience working with CRM systems and lead pipelines.
Familiarity with healthcare advertising compliance and policies.
Strong analytical and problem-solving skills.
Ability to manage multiple campaigns and priorities independently.

Technologies

Meta Ads (Facebook & Instagram)
Google Ads
Meta Pixel
Google Tag
GA4
Google Business Profile
CRM systems

Nice to Have

Experience with plastic surgery or cosmetic procedures
Experience with call tracking and offline conversion tracking
Video ad optimization experience
Experience working with in-house teams and front desk coordination

What Success Looks Like

Lower cost per qualified lead
Higher appointment booking rates
Improved lead quality
Consistent growth in organic search visibility
Clear, transparent reporting tied to business outcomes

Compensation

Salary: USD 75,000 - 150,000 per year
Performance-based incentives
Growth opportunities within a fast-growing medical practice

Education

Associate degree

Location

Miami, Florida (onsite)

Job Types

Full-time
Commission

How to Apply

Provide a concise summary of your experience with Meta Ads, Google Ads, and SEO, along with campaign examples or results (metrics preferred). Indicate industries you have worked in; healthcare experience is a plus.

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Healthcare Marketing Jobs

Healthcare Admissions & Marketing, Skilled Nursing

Digital Marketing Specialist – Meta Ads, Google Ads & SEO (Healthcare)

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