Hospice Liaison/ Marketing

Bright Horizon Adult Day Health Care is hiring a Hospice Liaison / Marketing Representative in Fresno, CA to grow awareness of hospice services through outreach, education, and referral partnership development.

Responsibilities

• Develop and carry out outreach and marketing strategies to increase awareness of Bright Horizon Hospice Services within an assigned territory
• Build and maintain relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, home health agencies, and other healthcare and community partners
• Identify and develop new referral sources while staying in consistent communication with existing partners
• Educate healthcare professionals, community partners, patients, and families on hospice services, eligibility, and available resources
• Deliver presentations and hold informational meetings on hospice programs and services
• Manage territory execution by scheduling visits, following up with referral partners, and spotting growth opportunities
• Partner with clinical and operational teams to support a smooth referral and admission process
• Maintain detailed, accurate records in the company’s CRM, including outreach activity, referral relationships, and follow-up efforts
• Monitor market activity and community needs to uncover opportunities for increased outreach and service expansion
• Provide responsive, professional, and compassionate communication to referral partners, patients, and families
• Represent Bright Horizon Hospice Services at community events, healthcare networking opportunities, and professional meetings as needed

Requirements

• Previous experience in hospice, home health, healthcare marketing, outside sales, business development, medical sales, or a related field (preferred)
• Strong relationship-building and interpersonal skills
• Excellent verbal and written communication skills
• Confident presentation and public-speaking abilities
• Proven ability to develop new business relationships and maintain existing accounts
• Experience managing an assigned territory and working independently in a field-based role
• Strong organizational and time-management skills; ability to manage multiple accounts, appointments, and priorities
• Goal-oriented mindset with a demonstrated ability to meet or exceed growth or sales objectives
• Ability to understand healthcare services and communicate clearly to both professional and community audiences
• Proficiency with Microsoft Office Suite, including Word and PowerPoint
• Experience using CRM systems to document outreach activities and manage relationships
• Ability to analyze market trends and identify opportunities for growth
• Professional, compassionate, and service-oriented approach when working with healthcare partners, patients, and families

Technologies

• Microsoft Office Suite (Word, PowerPoint)
• CRM systems

Compensation

• $61,634.68 - $102,183.70 per year

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Work Location

• In person
• Fresno, CA