Digital Marketing Specialist – Meta Ads, Google Ads & SEO (Healthcare)

Xiluet Aesthetic LLC is seeking a hands-on Digital Marketing Specialist to lead Meta Ads, Google Ads, and SEO for its Miami-based healthcare practice. This onsite role focuses on delivering high-quality leads, booked appointments, and measurable ROI through a cohesive paid-media and local-search strategy. The position combines execution with cross-functional collaboration to support patient acquisition goals.

Responsibilities

• Paid advertising is the primary focus: plan, launch, and optimize Meta (Facebook and Instagram) lead-generation campaigns.
• Manage Google Search campaigns for high-intent medical services.
• Optimize for cost per qualified lead, booked appointments, and conversions.
• Monitor daily performance and adjust budgets, audiences, and creatives accordingly.
• Oversee ad creatives (copy) and coordinate visuals or video when needed.
• Address ad rejections and ensure compliance with Meta healthcare policies.
• SEO and Local Search: execute local SEO strategies including Google Business Profile optimization.
• Improve organic rankings for medical service keywords.
• Optimize website content for SEO performance and conversions.
• Coordinate or create SEO content as needed.
• Monitor SEO performance and competitive activity.
• Tracking, Reporting & Optimization: set up and manage conversion tracking (Meta Pixel, Google Tag, GA4).
• Integrate paid leads with CRM and reporting systems.
• Track performance from lead to appointment to outcome.
• Deliver weekly and monthly performance reports.
• Identify opportunities to improve lead quality and patient pipeline performance.

Requirements

• Proven experience managing Meta Ads and Google Ads for lead generation.
• Experience in medical, dental, cosmetic, or healthcare marketing preferred.
• Strong understanding of paid traffic optimization and attribution models.
• Hands-on experience with SEO and local search optimization.
• Experience working with CRM systems and lead pipelines.
• Familiarity with healthcare advertising compliance and policies.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and priorities independently.

Technologies

• Meta Ads (Facebook & Instagram)
• Google Ads
• Meta Pixel
• Google Tag
• GA4
• Google Business Profile
• CRM systems

Nice to Have

• Experience with plastic surgery or cosmetic procedures
• Experience with call tracking and offline conversion tracking
• Video ad optimization experience
• Experience working with in-house teams and front desk coordination

What Success Looks Like

• Lower cost per qualified lead
• Higher appointment booking rates
• Improved lead quality
• Consistent growth in organic search visibility
• Clear, transparent reporting tied to business outcomes

Compensation

• Salary: USD 75,000 - 150,000 per year
• Performance-based incentives
• Growth opportunities within a fast-growing medical practice

Education

Associate degree

Location

Miami, Florida (onsite)

Job Types

• Full-time
• Commission

How to Apply

Provide a concise summary of your experience with Meta Ads, Google Ads, and SEO, along with campaign examples or results (metrics preferred). Indicate industries you have worked in; healthcare experience is a plus.