Digital Marketing Specialist

Own Park Square Homes’ digital performance across paid media, SEO, social, email, and analytics in an onsite role in Orlando, FL.

Responsibilities

• Own and manage paid media strategy and execution across all digital channels and Park Square Homes brands, including Google Ads and Meta Ads, optimizing for cost-per-lead, cost-per-acquisition, and conversion rate.
• Set paid media budgets by channel and brand; submit expenses and purchase orders to the VP of Marketing for approval.
• Monitor, analyze, and own performance reporting and attribution across digital channels; deliver data-driven insights to the VP of Marketing on a regular cadence.
• Provide detailed digital performance analysis and strategic recommendations to the VP of Marketing, including how PSH’s digital approach should evolve across industry/professional channels versus consumer social and paid channels.
• Identify and evaluate emerging digital channels, tools, and AI-powered marketing technologies to keep performance at the leading edge.
• Direct and oversee SEO strategy across all PSH brands, ensuring ongoing optimization of content, technical SEO, and local search performance.
• Set brand-level strategy across paid media, SEO, brand-level social, and email/drip, and direct the Digital Specialist day-to-day execution.
• Own brand-level social media strategy, aligning content positioning, community engagement, and paid social to each brand’s identity and audience.
• Oversee email and drip campaign strategy for all brands, including list segmentation, automation workflows, deliverability, and performance optimization.
• Direct the Digital Specialist’s daily execution across all brands, providing clear priorities, creative direction, and performance feedback.
• Act as the strategic lead for digital marketing by building scalable systems, workflows, and reporting infrastructure as the business grows.
• Apply VP-level guidance to differentiate strategy across B2B/commercial audiences (e.g., broker, Realtor, industry partners) and consumer channels (e.g., homebuyer social and paid ads), including longer nurture cycles where applicable.
• Coach and develop team capability by sharing best practices in platform management, analytics interpretation, and campaign optimization.
• Own digital vendor relationships, including ad platforms, agencies, and third-party partners, managing performance expectations, contract terms, and day-to-day communication.
• Evaluate vendor performance against KPIs and recommend to the VP of Marketing whether to retain, replace, or consolidate vendors.
• Maintain organized records of digital marketing spend across brands, ensuring budget tracking is current and accessible for the VP of Marketing at any time.
• Build, maintain, and continuously improve performance dashboards using GA4, Google Ads, Meta Ads Manager, and SEO platforms, delivering reporting that enables clear strategic decisions.
• Leverage AI tools and automation to improve campaign efficiency, audience targeting, content personalization, and reporting accuracy across channels.
• Find opportunities to reduce manual workload through AI-assisted workflows and recommend technology investments to improve speed and output quality.

Requirements

• Minimum 5 years of digital marketing experience, including at least 2 years in a management or lead role overseeing paid media, SEO, and digital strategy.
• Deep, hands-on knowledge of Google Ads, Meta Ads Manager, GA4, and SEO; platform-fluent role.
• Demonstrated understanding of AI tools in digital marketing, including AI-assisted campaign optimization, content generation, and performance analysis.
• Exceptional analytical skills, including ability to build sophisticated performance dashboards, dissect multi-platform data, and deliver clear, detailed insights directly to the VP of Marketing.
• Experience managing digital vendor relationships, ad platform budgets, and PO/expense approval processes.
• Comfort applying different strategies across B2B/commercial and consumer channels, including meaningful differences in nurture cycles, messaging, and platform selection.
• Experience in people management or team direction, comfortable leading a direct report and building collaborative workflows.

Technologies

• Google Ads
• Meta Ads Manager
• GA4

Nice to Haves

• Google Ads certification and Meta certification are a plus, not required.
• Portfolio or work samples showing strategic thinking and hands-on execution across paid, SEO, social, and email channels.
• Background in homebuilding, real estate, or a related industry preferred but not required.

Physical Requirements

• Frequent use of a computer, monitors, and standard office equipment for extended periods.
• Ability to sit and work at a desk for extended periods while managing multiple digital platforms simultaneously.
• Occasional travel between Park Square Homes office locations and community sites as needed.
• Must maintain regular, reliable, and punctual attendance to support campaign deadlines, VP reporting cycles, and team direction responsibilities.

Skills & Competencies

• Mastery of paid digital channels, especially Google Ads and Meta Ads, with ability to build, manage, optimize, and report independently.
• Strong strategic thinking with a bias toward hands-on execution.
• Deep data fluency to interpret complex performance data across multiple platforms and deliver number-based analysis to the VP of Marketing.
• AI fluency to apply AI tools practically for performance, targeting, and team efficiency.
• Clear, precise communication directly with the VP of Marketing (role interfaces with executives beyond the VP only).
• Proven budget management and vendor oversight with organizational discipline to track spend and manage external relationships.
• Team leadership presence, providing direction and constructive feedback to the Digital Specialist.
• Self-motivated, organized, and highly accountable; takes ownership of digital performance and proactively identifies improvements.