Digital Marketing & Martech Specialist

Aktion Associates, Inc is seeking a Digital Marketing & Martech Specialist to drive landing page best practices, SEO/AEO support, and end-to-end digital measurement.

• Landing page and templates: establish and maintain landing page/template best practices
• SEO and AEO support: support technical and on-page SEO as well as Answer Engine Optimization (AEO)
• Website technical QA: perform website technical quality assurance
• Digital advertising operations: execute digital advertising operations
• Tracking and measurement ownership: own pixels, UTMs, conversion-event tracking, and digital measurement implementation
• Reporting and dashboards: maintain digital reporting and dashboards
• Performance monitoring: monitor digital performance and identify improvement opportunities
• Technical testing for integrations: support technical implementation/testing for website, advertising, or other digital integrations

Requirements

• Experience: 2-4 years in Digital Marketing, Marketing Operations, Digital Operations, or a related role
• MarTech experience: experience with marketing technology platforms, including CRM, marketing automation, analytics, tag management, and reporting tools
• Landing page and conversion optimization: experience managing website content, landing pages, and conversion optimization
• SEO/AEO: working knowledge of SEO, technical SEO, and Answer Engine Optimization (AEO) best practices
• Paid media: experience with digital advertising platforms, campaign execution, and performance reporting
• B2B preference: experience supporting B2B lead-generation marketing programs preferred

Technologies

• CRM
• Marketing automation
• Analytics
• Tag management
• Reporting tools
• SEO
• Technical SEO
• Answer Engine Optimization (AEO)

Benefits

• Performance-based year-end bonus
• Comprehensive benefits plan including an employer matching 401(k) plan

Location

• On-site Maumee, OH Headquarters Office