Marketing Jobs in Maumee, OH

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Digital Marketing & Martech Specialist

Aktion Associates, Inc Maumee, OH

Maumee, OH

Today

Full time Marketing Campaign Management Data Analytics

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Job Description

Aktion Associates, Inc is seeking a Digital Marketing & Martech Specialist to drive landing page best practices, SEO/AEO support, and end-to-end digital measurement.

Landing page and templates: establish and maintain landing page/template best practices
SEO and AEO support: support technical and on-page SEO as well as Answer Engine Optimization (AEO)
Website technical QA: perform website technical quality assurance
Digital advertising operations: execute digital advertising operations
Tracking and measurement ownership: own pixels, UTMs, conversion-event tracking, and digital measurement implementation
Reporting and dashboards: maintain digital reporting and dashboards
Performance monitoring: monitor digital performance and identify improvement opportunities
Technical testing for integrations: support technical implementation/testing for website, advertising, or other digital integrations

Requirements

Experience: 2-4 years in Digital Marketing, Marketing Operations, Digital Operations, or a related role
MarTech experience: experience with marketing technology platforms, including CRM, marketing automation, analytics, tag management, and reporting tools
Landing page and conversion optimization: experience managing website content, landing pages, and conversion optimization
SEO/AEO: working knowledge of SEO, technical SEO, and Answer Engine Optimization (AEO) best practices
Paid media: experience with digital advertising platforms, campaign execution, and performance reporting
B2B preference: experience supporting B2B lead-generation marketing programs preferred

Technologies

CRM
Marketing automation
Analytics
Tag management
Reporting tools
SEO
Technical SEO
Answer Engine Optimization (AEO)

Benefits

Performance-based year-end bonus
Comprehensive benefits plan including an employer matching 401(k) plan

Location

On-site Maumee, OH Headquarters Office

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