E-Commerce & Digital Marketing Manager – Paid Ads, Amazon & Marketplace Growth

BLUEROCK TOOLS is hiring an E-Commerce & Digital Marketing Manager based in Kent, WA to lead hands-on growth across paid media, marketplaces, and website merchandising. This onsite role focuses on profitable execution inside major advertising and e-commerce platforms, with the independence to troubleshoot issues, improve performance, and support new product launches end to end.

You’ll manage day-to-day digital marketing and e-commerce operations spanning search, social, and marketplace advertising, while also improving product content, promotions, and conversion-related merchandising. The team expects strong analytical judgment and a practical, platform-first approach to solving technical and operational problems.

What you’ll do

• Manage the day-to-day analysis and optimization of paid advertising across Google Ads and Google Shopping, Meta/Facebook Ads, Microsoft Advertising/Bing, Amazon Advertising, and TikTok Ads.
• Create and optimize campaigns, including keyword and audience targeting, plus bid and budget management.
• Own Shopping and product-feed advertising tasks, including remarketing, creative testing, search-term analysis, budget allocation, and performance analysis by product and category.
• Support profitable growth by ensuring ad decisions ultimately support profitable outcomes, not just clicks, followers, or advertising-attributed revenue.
• Maintain and improve product listings, including product descriptions, specifications, images, videos, and supporting content.
• Build new products and categories in BigCommerce.
• Perform website merchandising and develop online promotions.
• Identify cross-sell and upsell opportunities and monitor conversion rates and customer behavior.
• Identify ways to improve the purchasing experience.
• Coordinate and improve product content across marketplaces.
• Lead new product go-to-market activities, including competitive market research, online positioning, website listings, and coordination of product photography and video.
• Create product copy and launch support content.
• Run advertising campaigns for new product launches.
• Manage marketplace content for new launches, execute email and social media for launches, and build launch promotions.
• Conduct post-launch analysis and optimization.
• Manage BLUEROCK Tools’ presence across relevant social platforms with a focus on useful, commercially relevant content, and reuse content across social, ads, product listings, email, Amazon, eBay, and the BLUEROCK site.
• Help develop email campaigns and customer-retention initiatives, including new-product announcements, promotions, abandoned-cart programs, cross-selling, reactivation, and repeat-purchase campaigns.
• Grow organic search visibility by improving product and category optimization, buying guides and comparison content, FAQs and educational content, video, internal linking, keyword research, and other commercially relevant opportunities.
• Coordinate specialized outside SEO resources when appropriate.
• Develop clear reporting for leadership, investigate performance changes, and recommend next steps.
• Work directly with platform and vendor representatives including Google, Meta, Amazon, BigCommerce, Feedonomics, and others.
• Open, document, escalate, and follow through on technical or account-support cases.
• Troubleshoot issues across product feeds, advertising, marketplaces, tracking, and e-commerce platforms.
• Evaluate and manage outside agencies, freelancers, and contractors, holding them accountable for performance and deliverables.
• Independently pursue complicated problems until resolved.
• Use AI and automation tools to improve productivity, analyze information, develop and refine marketing content, research competitors and markets, streamline repetitive workflows, and solve business problems.
• Learn BLUEROCK’s products, customers, ad accounts, website, marketplaces, vendors, and processes during the first several months.
• By around six months, independently own the majority of the company’s day-to-day digital marketing and e-commerce execution.
• Take a new product that is ready for commercialization and manage the majority of its online launch, becoming a trusted owner for e-commerce issues and opportunities.

Required experience & strengths

• Meaningful hands-on experience marketing and selling physical products through e-commerce.
• Hands-on paid advertising experience.
• Strong analytical and commercial judgment.
• Experience with e-commerce platforms and marketplaces.
• Technical-product aptitude and the ability to learn unfamiliar products quickly.
• Strong written communication skills.
• Resourcefulness and independent problem-solving ability.
• Comfort troubleshooting unfamiliar systems and platform problems.
• Ability to manage multiple projects and priorities without constant supervision.
• Understanding that profitable growth is the ultimate objective.
• High desire for experience across multiple platforms, with the note that candidates do not need experience with every listed platform.

Helpful (highly desirable) experience

• Experience with several of the following: Google Ads / Google Shopping / Merchant Center, Meta Ads, Microsoft Advertising, Amazon Advertising, TikTok Ads, Google Analytics, BigCommerce, Shopify, or similar platforms.
• Experience with Amazon Seller Central and eBay.
• Experience with Feedonomics or similar product-feed management platforms.
• Email marketing platform experience.
• SEO and conversion-rate optimization.

Technologies

• Google Ads, Google Shopping, Google Merchant Center
• Meta/Facebook Ads, Microsoft Advertising, Amazon Advertising, TikTok Ads
• Amazon Seller Central, BigCommerce, Shopify, Feedonomics (and similar product-feed management platforms)
• Google Analytics, Email marketing platforms
• SEO, Conversion-rate optimization, eBay
• AI and automation tools

Compensation & benefits

• $80,000–$105,000 base salary (depending on experience)
• Performance-based bonus opportunity
• 401(k) and 401(k) matching
• Health insurance, dental insurance, vision insurance
• Paid time off
• Retirement plan

Work location

On-site in Kent, WA 98032.

To apply

Submit your resume with brief answers to the questions below:

• Approximately how much annual paid digital advertising spend have you personally managed?
• Which advertising platforms have you personally managed directly?
• What e-commerce businesses or physical-product brands have you worked with?
• Describe one advertising account or campaign you materially improved. What did you change, and what happened?
• Describe a new physical product that you helped launch online. What parts did you personally handle?
• Describe a difficult e-commerce, marketplace, advertising, feed, or platform problem that you personally had to figure out. What was the problem, and how did you get it resolved?
• What AI or automation tools do you currently use in your work, and how do you use them?