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E-Commerce & Digital Marketing Manager – Paid Ads, Amazon & Marketplace Growth

BLUEROCK TOOLS Kent, WA

Kent, WA

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$80k - $105k/yr Full time Manager Marketing Amazon Ads

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Job Description

BLUEROCK TOOLS is hiring an E-Commerce & Digital Marketing Manager based in Kent, WA to lead hands-on growth across paid media, marketplaces, and website merchandising. This onsite role focuses on profitable execution inside major advertising and e-commerce platforms, with the independence to troubleshoot issues, improve performance, and support new product launches end to end.

You’ll manage day-to-day digital marketing and e-commerce operations spanning search, social, and marketplace advertising, while also improving product content, promotions, and conversion-related merchandising. The team expects strong analytical judgment and a practical, platform-first approach to solving technical and operational problems.

What you’ll do

Manage the day-to-day analysis and optimization of paid advertising across Google Ads and Google Shopping, Meta/Facebook Ads, Microsoft Advertising/Bing, Amazon Advertising, and TikTok Ads.
Create and optimize campaigns, including keyword and audience targeting, plus bid and budget management.
Own Shopping and product-feed advertising tasks, including remarketing, creative testing, search-term analysis, budget allocation, and performance analysis by product and category.
Support profitable growth by ensuring ad decisions ultimately support profitable outcomes, not just clicks, followers, or advertising-attributed revenue.
Maintain and improve product listings, including product descriptions, specifications, images, videos, and supporting content.
Build new products and categories in BigCommerce.
Perform website merchandising and develop online promotions.
Identify cross-sell and upsell opportunities and monitor conversion rates and customer behavior.
Identify ways to improve the purchasing experience.
Coordinate and improve product content across marketplaces.
Lead new product go-to-market activities, including competitive market research, online positioning, website listings, and coordination of product photography and video.
Create product copy and launch support content.
Run advertising campaigns for new product launches.
Manage marketplace content for new launches, execute email and social media for launches, and build launch promotions.
Conduct post-launch analysis and optimization.
Manage BLUEROCK Tools’ presence across relevant social platforms with a focus on useful, commercially relevant content, and reuse content across social, ads, product listings, email, Amazon, eBay, and the BLUEROCK site.
Help develop email campaigns and customer-retention initiatives, including new-product announcements, promotions, abandoned-cart programs, cross-selling, reactivation, and repeat-purchase campaigns.
Grow organic search visibility by improving product and category optimization, buying guides and comparison content, FAQs and educational content, video, internal linking, keyword research, and other commercially relevant opportunities.
Coordinate specialized outside SEO resources when appropriate.
Develop clear reporting for leadership, investigate performance changes, and recommend next steps.
Work directly with platform and vendor representatives including Google, Meta, Amazon, BigCommerce, Feedonomics, and others.
Open, document, escalate, and follow through on technical or account-support cases.
Troubleshoot issues across product feeds, advertising, marketplaces, tracking, and e-commerce platforms.
Evaluate and manage outside agencies, freelancers, and contractors, holding them accountable for performance and deliverables.
Independently pursue complicated problems until resolved.
Use AI and automation tools to improve productivity, analyze information, develop and refine marketing content, research competitors and markets, streamline repetitive workflows, and solve business problems.
Learn BLUEROCK’s products, customers, ad accounts, website, marketplaces, vendors, and processes during the first several months.
By around six months, independently own the majority of the company’s day-to-day digital marketing and e-commerce execution.
Take a new product that is ready for commercialization and manage the majority of its online launch, becoming a trusted owner for e-commerce issues and opportunities.

Required experience & strengths

Meaningful hands-on experience marketing and selling physical products through e-commerce.
Hands-on paid advertising experience.
Strong analytical and commercial judgment.
Experience with e-commerce platforms and marketplaces.
Technical-product aptitude and the ability to learn unfamiliar products quickly.
Strong written communication skills.
Resourcefulness and independent problem-solving ability.
Comfort troubleshooting unfamiliar systems and platform problems.
Ability to manage multiple projects and priorities without constant supervision.
Understanding that profitable growth is the ultimate objective.
High desire for experience across multiple platforms, with the note that candidates do not need experience with every listed platform.

Helpful (highly desirable) experience

Experience with several of the following: Google Ads / Google Shopping / Merchant Center, Meta Ads, Microsoft Advertising, Amazon Advertising, TikTok Ads, Google Analytics, BigCommerce, Shopify, or similar platforms.
Experience with Amazon Seller Central and eBay.
Experience with Feedonomics or similar product-feed management platforms.
Email marketing platform experience.
SEO and conversion-rate optimization.

Technologies

Google Ads, Google Shopping, Google Merchant Center
Meta/Facebook Ads, Microsoft Advertising, Amazon Advertising, TikTok Ads
Amazon Seller Central, BigCommerce, Shopify, Feedonomics (and similar product-feed management platforms)
Google Analytics, Email marketing platforms
SEO, Conversion-rate optimization, eBay
AI and automation tools

Compensation & benefits

$80,000–$105,000 base salary (depending on experience)
Performance-based bonus opportunity
401(k) and 401(k) matching
Health insurance, dental insurance, vision insurance
Paid time off
Retirement plan

Work location

On-site in Kent, WA 98032.

To apply

Submit your resume with brief answers to the questions below:

Approximately how much annual paid digital advertising spend have you personally managed?
Which advertising platforms have you personally managed directly?
What e-commerce businesses or physical-product brands have you worked with?
Describe one advertising account or campaign you materially improved. What did you change, and what happened?
Describe a new physical product that you helped launch online. What parts did you personally handle?
Describe a difficult e-commerce, marketplace, advertising, feed, or platform problem that you personally had to figure out. What was the problem, and how did you get it resolved?
What AI or automation tools do you currently use in your work, and how do you use them?

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