Based in Maysville, Kentucky, Lifeline Homecare Inc. is seeking a Marketing Specialist to design and execute multi-channel campaigns that raise brand awareness, generate leads, and support CareGiver recruitment while forging community partnerships to drive regional growth across Kentucky. The role combines hands-on campaign management with close collaboration across departments to ensure consistent messaging and measurable results in a locally focused market.

Responsibilities

Design and manage multi-channel marketing campaigns across digital, print, email, and social media aligned with growth objectives.
Monitor campaign performance and propose optimizations to maximize return on investment and support regional expansion.
Draft engaging copy and create visual assets for social media, website updates, newsletters, and promotional materials.
Ensure all marketing materials, ads, and communications reflect the organization’s mission and comply with policies and regulations, obtaining required approvals before publication.
Plan, coordinate, attend, and follow up on community events, health fairs, networking opportunities, and local sponsorships in the assigned area.
Build and maintain relationships with hospitals, rehabilitation centers, senior centers, physicians, veterans’ organizations, churches, and other community partners to strengthen referral pipelines and brand awareness.
Collaborate with Human Resources and Regional Directors to develop targeted recruitment campaigns that attract CareGivers and regional staff through digital advertising, community outreach, hiring events, and promotional materials.
Analyze industry trends, competitor activities, referral sources, and regional demographics to identify new market opportunities.
Prepare monthly reports on campaign performance, website traffic, social media engagement, lead generation, and other key marketing metrics.
Monitor website traffic and social media metrics, applying SEO best practices to improve online visibility and lead generation.

Requirements

Minimum 2 years of marketing experience.
Bachelor's degree (preferred).

Technologies

Microsoft Office
Canva
Adobe Creative Suite

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Professional development assistance
Vision insurance

Physical Demands & Working Conditions

Regional travel up to 75 percent across multiple Kentucky counties. Requires a valid driver’s license, a reliable vehicle, and the ability to drive in varied weather and terrain.
Stamina and mobility to remain stationary for extended periods in an office or vehicle, and to stand, walk, and move through client residences and during events.
Physical activities including lifting, pushing, or pulling up to 50 pounds; occasional stooping, kneeling, crouching, and reaching to handle materials.
Sensory requirements involve effective communication using auditory and visual methods; close vision (20 inches or less) needed for documentation and client review.

Job Details

Job Type: Full-time

Salary: $45,000 - $60,000 per year

Travel: 75% travel required

Work Location: In person, Maysville, KY

Marketing Specialist