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OnSpot Dermatology

Marketing Specialist

OnSpot Dermatology
Palm Beach, FL $50k - $90k/yr Full time Posted 1d ago
Marketing Business Development Campaign Management Content Marketing Digital Marketing Email Marketing Healthcare Marketing Lead Generation Local Marketing Marketing Automation Marketing Collateral Marketing Materials Marketing Strategy Paid Advertising Social Media
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Job Description

The Marketing Specialist at OnSpot Dermatology focuses on developing and executing marketing strategies to grow patient volume, strengthen the brand, and broaden partnerships across both mobile and brick-and-mortar dermatology services. This hybrid role is based in Florida and involves travel.

Location and Compensation

Location: Palm Beach, Florida, hybrid work arrangement with travel required.

Salary: USD 50,000 - 90,000 per year.

Responsibilities

  • Develop and implement comprehensive marketing programs to drive patient growth for both the mobile practice and fixed-location clinics.
  • Plan and manage campaigns aimed at patients, referring providers, employers, and community partners.
  • Lead digital marketing efforts including SEO, Google Ads, Meta Ads, email marketing, website optimization, and content strategy.
  • Grow and manage OnSpot Dermatology's social media presence across Instagram, Facebook, LinkedIn, and other platforms.
  • Create marketing collateral such as brochures, flyers, presentations, newsletters, patient education materials, landing pages, and promotional campaigns.
  • Oversee CRM and marketing automation platforms to improve patient engagement and lead generation.
  • Coordinate public relations opportunities, media outreach, and community awareness campaigns.
  • Plan and support community events, employer wellness events, and outreach initiatives throughout Florida.
  • Analyze campaign performance, monitor key performance indicators, and provide regular reporting to leadership.
  • Manage relationships with external vendors including photographers, designers, printers, advertising agencies, and media partners.
  • Develop and administer the annual marketing budget.
  • As the organization grows, recruit, mentor, and lead future marketing team members.

Requirements

  • Minimum of 3–5 years of healthcare marketing experience.
  • At least 2 years of marketing experience within a dermatology practice or dermatology organization (Required).
  • Proven success in creating and executing marketing campaigns for a medical practice.
  • Strong understanding of dermatology services, including medical dermatology, skin cancer detection, Mohs surgery, cosmetic dermatology, and patient education.
  • Experience marketing to both patients (B2C) and healthcare/business partners (B2B).
  • Proficiency with Google Ads, Meta Ads, SEO, email marketing, CRM platforms, and marketing analytics.
  • Experience managing social media accounts for a healthcare organization.
  • Knowledge of healthcare advertising guidelines and HIPAA-compliant marketing practices.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Ability to work independently while collaborating effectively with leadership.

Technologies

  • Google Ads
  • Meta Ads
  • SEO
  • Email marketing
  • CRM platforms
  • HubSpot
  • Salesforce
  • Canva
  • Adobe Creative Suite
  • Instagram
  • Facebook
  • LinkedIn

Preferred Qualifications

  • Experience working for a Dermatology practice.
  • Experience marketing mobile healthcare services.
  • Familiarity with HubSpot, Salesforce, or similar CRM platforms.
  • Graphic design experience using Canva or Adobe Creative Suite.
  • Experience producing photo and video content for healthcare marketing.
  • Knowledge of the Florida healthcare market.

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