Marketing Specialist

The Marketing Specialist at OnSpot Dermatology focuses on developing and executing marketing strategies to grow patient volume, strengthen the brand, and broaden partnerships across both mobile and brick-and-mortar dermatology services. This hybrid role is based in Florida and involves travel.

Location and Compensation

Location: Palm Beach, Florida, hybrid work arrangement with travel required.

Salary: USD 50,000 - 90,000 per year.

Responsibilities

• Develop and implement comprehensive marketing programs to drive patient growth for both the mobile practice and fixed-location clinics.
• Plan and manage campaigns aimed at patients, referring providers, employers, and community partners.
• Lead digital marketing efforts including SEO, Google Ads, Meta Ads, email marketing, website optimization, and content strategy.
• Grow and manage OnSpot Dermatology's social media presence across Instagram, Facebook, LinkedIn, and other platforms.
• Create marketing collateral such as brochures, flyers, presentations, newsletters, patient education materials, landing pages, and promotional campaigns.
• Oversee CRM and marketing automation platforms to improve patient engagement and lead generation.
• Coordinate public relations opportunities, media outreach, and community awareness campaigns.
• Plan and support community events, employer wellness events, and outreach initiatives throughout Florida.
• Analyze campaign performance, monitor key performance indicators, and provide regular reporting to leadership.
• Manage relationships with external vendors including photographers, designers, printers, advertising agencies, and media partners.
• Develop and administer the annual marketing budget.
• As the organization grows, recruit, mentor, and lead future marketing team members.

Requirements

• Minimum of 3–5 years of healthcare marketing experience.
• At least 2 years of marketing experience within a dermatology practice or dermatology organization (Required).
• Proven success in creating and executing marketing campaigns for a medical practice.
• Strong understanding of dermatology services, including medical dermatology, skin cancer detection, Mohs surgery, cosmetic dermatology, and patient education.
• Experience marketing to both patients (B2C) and healthcare/business partners (B2B).
• Proficiency with Google Ads, Meta Ads, SEO, email marketing, CRM platforms, and marketing analytics.
• Experience managing social media accounts for a healthcare organization.
• Knowledge of healthcare advertising guidelines and HIPAA-compliant marketing practices.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to work independently while collaborating effectively with leadership.

Technologies

• Google Ads
• Meta Ads
• SEO
• Email marketing
• CRM platforms
• HubSpot
• Salesforce
• Canva
• Adobe Creative Suite
• Instagram
• Facebook
• LinkedIn

Preferred Qualifications

• Experience working for a Dermatology practice.
• Experience marketing mobile healthcare services.
• Familiarity with HubSpot, Salesforce, or similar CRM platforms.
• Graphic design experience using Canva or Adobe Creative Suite.
• Experience producing photo and video content for healthcare marketing.
• Knowledge of the Florida healthcare market.