Local Marketing Manager

The Local Marketing Manager will oversee local brand marketing execution at the restaurant/DMA level, using market insights to develop strategies that support local traffic, revenue, and growth. This onsite role is based at the Tampa, FL restaurant support center and focuses on planning, implementing, and coordinating local marketing efforts.

Key Responsibilities

• Create and implement tailored marketing strategies at the DMA level using market research and local demographics.
• Set clear goals and performance metrics to evaluate the effectiveness of local marketing programs.
• Build and apply knowledge of restaurant-level demographics, activity, and opportunities by researching competitive activity and reviewing local opportunities to grow the brand.
• Design and manage promotional campaigns, events, and initiatives that drive traffic, sales, and guest loyalty.
• Coordinate local campaigns with broader digital marketing strategies, including social media, email marketing, and online advertising.
• Develop and maintain relationships with local businesses, community organizations, and influencers.
• Plan and execute community events, sponsorships, and partnerships to increase visibility and engagement.
• Collect and analyze data related to local market trends, customer preferences, and the competitive landscape.
• Produce regular reports and share insights on market conditions and campaign performance with senior management.
• Collaborate with Joint Venture Partners and their restaurants to understand local needs and opportunities.
• Ensure local marketing activities remain aligned with the overall corporate marketing strategy.
• Lead field-level communications, regional calendar planning, creative development, deployment, and reporting for campaigns.
• Maintain brand voice, tone, and visual identity across local marketing materials and activities.
• Customize brand messaging for local audiences while adhering to brand guidelines.
• Manage local marketing budgets to support cost-effectiveness and ROI.
• Track and report spending to help keep campaigns within budget.
• In partnership with corporate marketing and finance, monitor KPIs such as sales growth, foot traffic, and customer engagement.
• Compile and present reporting on the success and impact of local marketing initiatives.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (required).
• Minimum of 4+ years of brand strategy/marketing/field marketing experience in a fast-paced, consumer-oriented marketing environment with demonstrated success building strong brands.
• Marketing experience with a national restaurant chain or a “blue chip” food and beverage company (preferred).
• Ability to manage multiple projects with tight deadlines.
• Proven capability to convert current marketing trends and information into profitable business strategies.
• Strong market analysis skills, with desired experience in understanding competitive front, restaurant operations, and opportunities and challenges.
• Strong organizational and people skills, including the ability to create and deliver presentations, set priorities, and manage time effectively.
• Demonstrated analytical, creative, and problem-solving skills focused on driving results; ability to collaborate in a team environment and motivate others.
• Strong service orientation, disciplined work ethic, and commitment to a high standard of excellence for the marketing team.
• Ability to build productive working relationships across a broad range of personalities and styles.

Benefits

• Medical
• Dental
• Vision
• 401k