Marketing Manager

The Marketing Manager develops and manages annual marketing and promotion plans for the Church Street Marketplace (CSM) District, Love Burlington (LB) platform, and related City projects in Burlington, VT.

Responsibilities

• Develop, implement, and evaluate annual marketing and promotion plans supporting commercial activity and destination marketing across Burlington, including neighborhood districts, events, and businesses.
• Manage marketing and promotion plans for departmental initiatives including Micro-Business Alliance, workforce development projects, business grants, and the revolving loan fund.
• Provide insight into consumer behavior and marketing best practices.
• Use public relations and communications opportunities to advance CSM and small business awareness and community outreach citywide.
• Steward CSM and LB brand standards to strengthen brand identity and awareness that supports City of Burlington economic activity.
• Design digital and print materials for events, promotions, and communications (including banners, posters, counter cards, social media assets, print advertisements, and more).
• Oversee external designers when outsourcing is required.
• Manage and curate photography and digital asset libraries, coordinating with creative partners to keep visuals high-quality and up to date.
• Lead copywriting for CSM, LB, and departmental projects.
• Supervise the Marketing Coordinator, communicate departmental goals and vision, and oversee team execution.
• Oversee all marketing and social media content produced and distributed by the department.
• Build and foster relationships with designers, photographers, and other necessary consultants to support marketing efforts.
• Build and foster relationships with the local business community to understand needs and provide effective support.
• Build and foster relationships with local and state community organizations with shared missions to strengthen City involvement beyond City scope where aligned.
• Propose, manage, and oversee CSM and LB advertising and marketing budgets, including print, digital, and radio.
• Process payments and invoices for vendors, contractors, and partner companies related to marketing and event budgeting.
• Build major media promotional relationships with top market venues including local print, radio, and TV entities.
• Plan, develop, and implement paid media strategies to increase brand visibility and recognition, and drive fan growth and leads via paid Facebook and Instagram campaigns for both CSM and LB.
• Support the Director of the Church Street Marketplace with corporate and media sponsorship programs, including relationship building, long-term strategy, and securing support for events and programs across both brands.
• Organize and lead market research, including an annual customer service survey, annual sales and marketing survey, hospitality survey, and annual downtown census.
• Manage development, distribution, and maintenance of print and electronic collateral for both CSM and LB, including newsletters, brochures, annual reports, e-newsletters, blogs, photography, social media, event materials, and websites.
• Manage business outreach (email updates and printed materials) and maintain accurate, up-to-date business contact lists.
• Ensure marketing materials and digital content meet accessibility and inclusive communication standards, including ADA-compliant design, clear language, and equitable representation across platforms.
• Lead website updates for Church Street Marketplace and Love Burlington, including event-driven content, seasonal refreshes, and updates to high-traffic pages.
• Lead social media strategy and execution, including content calendars and publishing Timely (event calendar) details, with consistent posts featuring events, stories, and articles for both brands.
• Manage and oversee social media management, content calendar, and other marketing software tools, including billing and invoice tracking, onboarding platform updates, and evaluating performance.
• Manage business databases for CSM and LB to ensure business information for businesses citywide is accurate.
• Supervise temporary employees and College interns to support CSM and LB marketing, promotion, and community engagement activities.
• Analyze marketing and advertising effectiveness across programs including events, markets, and festivals.
• Track and report analytical data related to shopping, dining, and visitation, and adapt strategies based on results.
• Establish, track, and report marketing performance indicators (KPIs), providing insights and recommendations to leadership (including website traffic, email performance, social engagement, paid media results, and campaign reach).
• Monitor social media trends and incorporate relevant tactics to enhance audience engagement and customer experience.
• Respond to comments, messages, and replies in a timely and respectful manner.
• Maintain and update media and marketing lists.
• Collaborate with other City departments to support marketing efforts and strengthen communication strategies for initiatives aligned with CSM or LB priorities.
• Lead or support time-sensitive communications, including urgent updates, weather-related messaging, public safety coordination, and citywide announcements in collaboration with internal departments as needed.
• Work with the Project and Events Manager to plan and execute events for CSM and LB, including the annual Winter Market and the Church Street Holiday event series.
• Serve as an as-needed marketing resource for CEDO divisions with guidance, creative support, or communication recommendations when projects intersect with CSM, LB, or broader economic development goals.

Requirements

• Ability to actively support City diversity, equity, and cultural competency efforts and work effectively across diverse cultures and constituencies.
• Demonstrated commitment to diversity, equity, and inclusion through ongoing trainings and professional development.
• Bachelor’s Degree in Marketing or related degree and three (3) years’ experience in communications, marketing, and/or public relations required.
• Additional experience may be substituted for a degree requirement on a two-for-one year basis.
• Knowledge of business improvement districts and retail sales preferred.
• Strong understanding of design as it relates to marketing and communication.
• Experience in copywriting.
• Experience in brand development and management.
• Experience developing and implementing marketing and communication strategies.
• Experience developing and managing marketing and advertising budgets.
• Ability to manage multiple high-involvement projects simultaneously.
• Ability to represent the Marketplace Department and Marketplace Commission in situations requiring public speaking.
• Ability to collaborate across departments, sectors, and throughout the community.
• Ability to build relationships on behalf of a city department and business improvement district.
• Ability to solicit, receive, and implement community feedback as appropriate.
• Ability to work in a Windows and Macintosh computer environment required.
• Understanding of design programs such as Adobe Creative Suite.
• Understanding of print processes and working with print vendors.
• Understanding of web and e-marketing products.
• Regular attendance is necessary and essential to meeting expectations of job functions.
• Ability to understand and comply with City standards, safety rules, and personnel policies.
• Ability to work evenings, weekends, and holidays as required.
• Ability to multi-task and work in a fast paced, pressurized environment.
• Excellent written and oral skills required.
• Excellent organizational skills required.
• Ability to work closely with co-workers, often under pressure.
• Ability to provide guidance to team members, temporary or seasonal staff, and/or student interns.
• Ability to creatively problem solve.

Tools & Technologies

• Windows
• Macintosh
• Adobe Creative Suite
• Facebook
• Instagram

Job Details

• Location: Burlington, VT (hybrid)
• Salary: USD 74,876 - 83,506 per year
• Experience: 3 years minimum
• Remote Tier: Up to one (1) day remote/week
• Union Affiliation: Non-Union
• Pay Grade: 18 (USD 74,876.00 - $83,506.00 Annually)

Applications are accepted only online through the Government Jobs website. For accessibility information or alternative formats, contact Human Resources Department at 802-540-2505 or [email protected].