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3 jobs found

1d ago

Marketing Manager

City of Burlington, Vermont Burlington, VT

Burlington, VT

1d ago

$75k - $84k/yr Full time Manager Marketing Brand Management

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Job Description

The Marketing Manager develops and manages annual marketing and promotion plans for the Church Street Marketplace (CSM) District, Love Burlington (LB) platform, and related City projects in Burlington, VT.

Responsibilities

Develop, implement, and evaluate annual marketing and promotion plans supporting commercial activity and destination marketing across Burlington, including neighborhood districts, events, and businesses.
Manage marketing and promotion plans for departmental initiatives including Micro-Business Alliance, workforce development projects, business grants, and the revolving loan fund.
Provide insight into consumer behavior and marketing best practices.
Use public relations and communications opportunities to advance CSM and small business awareness and community outreach citywide.
Steward CSM and LB brand standards to strengthen brand identity and awareness that supports City of Burlington economic activity.
Design digital and print materials for events, promotions, and communications (including banners, posters, counter cards, social media assets, print advertisements, and more).
Oversee external designers when outsourcing is required.
Manage and curate photography and digital asset libraries, coordinating with creative partners to keep visuals high-quality and up to date.
Lead copywriting for CSM, LB, and departmental projects.
Supervise the Marketing Coordinator, communicate departmental goals and vision, and oversee team execution.
Oversee all marketing and social media content produced and distributed by the department.
Build and foster relationships with designers, photographers, and other necessary consultants to support marketing efforts.
Build and foster relationships with the local business community to understand needs and provide effective support.
Build and foster relationships with local and state community organizations with shared missions to strengthen City involvement beyond City scope where aligned.
Propose, manage, and oversee CSM and LB advertising and marketing budgets, including print, digital, and radio.
Process payments and invoices for vendors, contractors, and partner companies related to marketing and event budgeting.
Build major media promotional relationships with top market venues including local print, radio, and TV entities.
Plan, develop, and implement paid media strategies to increase brand visibility and recognition, and drive fan growth and leads via paid Facebook and Instagram campaigns for both CSM and LB.
Support the Director of the Church Street Marketplace with corporate and media sponsorship programs, including relationship building, long-term strategy, and securing support for events and programs across both brands.
Organize and lead market research, including an annual customer service survey, annual sales and marketing survey, hospitality survey, and annual downtown census.
Manage development, distribution, and maintenance of print and electronic collateral for both CSM and LB, including newsletters, brochures, annual reports, e-newsletters, blogs, photography, social media, event materials, and websites.
Manage business outreach (email updates and printed materials) and maintain accurate, up-to-date business contact lists.
Ensure marketing materials and digital content meet accessibility and inclusive communication standards, including ADA-compliant design, clear language, and equitable representation across platforms.
Lead website updates for Church Street Marketplace and Love Burlington, including event-driven content, seasonal refreshes, and updates to high-traffic pages.
Lead social media strategy and execution, including content calendars and publishing Timely (event calendar) details, with consistent posts featuring events, stories, and articles for both brands.
Manage and oversee social media management, content calendar, and other marketing software tools, including billing and invoice tracking, onboarding platform updates, and evaluating performance.
Manage business databases for CSM and LB to ensure business information for businesses citywide is accurate.
Supervise temporary employees and College interns to support CSM and LB marketing, promotion, and community engagement activities.
Analyze marketing and advertising effectiveness across programs including events, markets, and festivals.
Track and report analytical data related to shopping, dining, and visitation, and adapt strategies based on results.
Establish, track, and report marketing performance indicators (KPIs), providing insights and recommendations to leadership (including website traffic, email performance, social engagement, paid media results, and campaign reach).
Monitor social media trends and incorporate relevant tactics to enhance audience engagement and customer experience.
Respond to comments, messages, and replies in a timely and respectful manner.
Maintain and update media and marketing lists.
Collaborate with other City departments to support marketing efforts and strengthen communication strategies for initiatives aligned with CSM or LB priorities.
Lead or support time-sensitive communications, including urgent updates, weather-related messaging, public safety coordination, and citywide announcements in collaboration with internal departments as needed.
Work with the Project and Events Manager to plan and execute events for CSM and LB, including the annual Winter Market and the Church Street Holiday event series.
Serve as an as-needed marketing resource for CEDO divisions with guidance, creative support, or communication recommendations when projects intersect with CSM, LB, or broader economic development goals.

Requirements

Ability to actively support City diversity, equity, and cultural competency efforts and work effectively across diverse cultures and constituencies.
Demonstrated commitment to diversity, equity, and inclusion through ongoing trainings and professional development.
Bachelor’s Degree in Marketing or related degree and three (3) years’ experience in communications, marketing, and/or public relations required.
Additional experience may be substituted for a degree requirement on a two-for-one year basis.
Knowledge of business improvement districts and retail sales preferred.
Strong understanding of design as it relates to marketing and communication.
Experience in copywriting.
Experience in brand development and management.
Experience developing and implementing marketing and communication strategies.
Experience developing and managing marketing and advertising budgets.
Ability to manage multiple high-involvement projects simultaneously.
Ability to represent the Marketplace Department and Marketplace Commission in situations requiring public speaking.
Ability to collaborate across departments, sectors, and throughout the community.
Ability to build relationships on behalf of a city department and business improvement district.
Ability to solicit, receive, and implement community feedback as appropriate.
Ability to work in a Windows and Macintosh computer environment required.
Understanding of design programs such as Adobe Creative Suite.
Understanding of print processes and working with print vendors.
Understanding of web and e-marketing products.
Regular attendance is necessary and essential to meeting expectations of job functions.
Ability to understand and comply with City standards, safety rules, and personnel policies.
Ability to work evenings, weekends, and holidays as required.
Ability to multi-task and work in a fast paced, pressurized environment.
Excellent written and oral skills required.
Excellent organizational skills required.
Ability to work closely with co-workers, often under pressure.
Ability to provide guidance to team members, temporary or seasonal staff, and/or student interns.
Ability to creatively problem solve.

Tools & Technologies

Windows
Macintosh
Adobe Creative Suite
Facebook
Instagram

Job Details

Location: Burlington, VT (hybrid)
Salary: USD 74,876 - 83,506 per year
Experience: 3 years minimum
Remote Tier: Up to one (1) day remote/week
Union Affiliation: Non-Union
Pay Grade: 18 (USD 74,876.00 - $83,506.00 Annually)

Applications are accepted only online through the Government Jobs website. For accessibility information or alternative formats, contact Human Resources Department at 802-540-2505 or careers@burlingtonvt.gov.

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21d ago

Tourism Marketing Director

Louisiana Office of Tourism Baton Rouge, LA

Baton Rouge, LA

21d ago

Full time Marketing Business Development Destination Marketing

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Job Description

Lead Louisiana’s domestic and international tourism sales and marketing strategy for the Louisiana Office of Tourism.

Responsibilities

Direct and manage the Louisiana Office of Tourism’s domestic and international sales managers.
Originate, direct, and oversee implementation of a comprehensive national and international program to recruit new business to Louisiana.
Lead market development activities within the Marketing Division, including:
- International Trade
- National Development
- Heritage Tourism Development
- Meetings/Conventions
- Multi-Cultural Development and Marketing
Develop Marketing Division budget requests; prepare working budgets after annual budget allocation.
Directly supervise the Domestic Sales Manager and International Sales Manager.
Plan, direct, and implement national and international market development initiatives.
Organize and participate in trade missions and direct sales calls with senior departmental leadership and industry leaders.
Participate in negotiations with businesses seeking to do business in Louisiana, including:
- Expansion of direct air flights
- Cruise line partnerships
- Tour operators and wholesalers
Analyze travel and tourism marketing trends; modify programs to reflect changes and re-focus promotional campaigns.
Track and monitor domestic and international marketing efforts to determine effectiveness.
Determine primary and secondary domestic and international markets.
Develop and implement positioning strategies to brand Louisiana as a travel destination and increase state business.
Coordinate research projects that support advertising and promotion, including:
- Market research studies
- Advertising effectiveness studies
- Consumer advertising effectiveness studies
- Post advertising tracking surveys
- Econometrics analysis of Louisiana Office of Tourism advertising and promotion campaigns
Monitor industry analysis and economic impact of travel on Louisiana, including monthly lodging reports and evaluation of Louisiana Welcome Centers to optimize advertising and promotion.
Serve as a senior adviser to the Assistant Secretary for the Louisiana Office of Tourism.
Act as a travel and tourism liaison between the Office of Tourism and industry stakeholders across Louisiana.
Perform other duties as assigned.

Requirements

Seven years of experience in tourism, marketing, public relations, or administrative services; or
Six years of full-time experience in any field plus four years in tourism, marketing, public relations, or administrative services; or
A bachelor’s degree plus four years in tourism, marketing, public relations, or administrative services; or
An advanced degree plus three years in tourism, marketing, public relations, or administrative services.
Experience substitution: 30 semester hours from an accredited college or university = 1 year of experience toward the six years of full-time work in any field; maximum substitution allowed is 120 semester hours (up to 4 years).
History of supervisory roles preferred.
Ability to work a flexible schedule.
Well versed in international and domestic trade and consumer shows, international markets, trade contacts, and other relevant information.

Job Details

Location: Capitol Annex, Baton Rouge, LA (onsite).
Appointment type: Full-time.
Work schedule: Reports in-office.
Schedule flexibility: May be required to work evenings, weekends, holidays, and/or overtime.
Travel: May be required to travel.
Filling the position: Promotion of a current permanent employee of the Department of Culture, Recreation and Tourism or the Office of the Lieutenant Governor serving in a classified position.

About the Office of Tourism

Vision: market and promote the brand of Feed Your Soul, showcasing Louisiana as a travel destination; increase revenue generated by the tourism industry; contribute to tourism economic impact across all 64 parishes.
Partners with tourism professionals and public/private industry stakeholders to extend and enhance efforts to reach domestic and international consumers and travel trade.

How to Apply

No Civil Service test score required for this vacancy.
Complete an electronic application using the Apply link.
Check application status to understand your position in the recruitment process.
Include information supporting eligibility in the application, including detailed experience/education; resumes will not be accepted in lieu of completed education and experience sections.
Applications may be rejected if incomplete.

Contact

Katelyn Wale
Department of Culture, Recreation & Tourism
1051 North 3rd Street, Baton Rouge, LA 70802
Fax: 225-342-7928
Email: kwale@crt.la.gov

Job specifications: Official job specifications for this role, as defined by State Civil Service, are available via the link provided in the posting.

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1mo ago

Marketing and Communications Director

The National Shrine of Elizabeth Ann Seton (Seton Heritage Ministries) Emmitsburg, MD

Emmitsburg, MD

1mo ago Closed

$90k - $100k/yr Full time Manager Marketing Brand Management

This position is no longer accepting applications (closed Sep 20, 2026).

Job Description

Lead marketing and communications for The National Shrine of Elizabeth Ann Seton (Seton Heritage Ministries) and shape how the Shrine’s story is shared across digital and print experiences. This hybrid role is designed for a strategic, hands-on communications leader who can translate mission and community moments into measurable visibility, fundraising, and visitation impact.

What you’ll do

Develop and lead a comprehensive marketing and communications strategy that supports the Shrine’s mission, visibility, fundraising efforts, and visitation goals.
Steward the brand by ensuring consistent messaging, storytelling, visual identity, and audience experience across all channels.
Provide creative leadership and direction for marketing campaigns, including content, messaging, design, video, photography, and digital experiences.
Plan and oversee integrated campaigns supporting pilgrimages, events, fundraising, visitor engagement, and destination marketing initiatives.
Own content strategy and creation across social media, email marketing, advertising, print materials, website content, and other communications platforms.
Lead storytelling initiatives that feature the experiences of donors, pilgrims, visitors, volunteers, and the broader Shrine community.
Manage external agencies, contractors, and vendors to deliver high-quality creative assets, campaigns, and marketing initiatives.
Oversee website strategy, content, and user experience to ensure communications are engaging, accurate, and mission-focused.
Drive public relations efforts, including media outreach, press materials, and coordination of media opportunities with Shrine leadership.
Build and maintain relationships with media partners, Catholic organizations, tourism partners, community organizations, and other key stakeholders.
Analyze marketing performance, audience engagement, and campaign effectiveness to guide continuous improvement.
Partner with Shrine leadership and cross-functional teams to align communications support with organizational priorities and visitor experiences.

What you’ll bring

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, History, or a related field (or equivalent professional experience).
5–10 years of progressive experience in marketing, communications, public relations, or a related field, including strategic leadership responsibilities.
Proven success developing and executing integrated marketing and communications strategies.

Tools you’ll use

WordPress

Schedule and work setup

Full-time, 40 hours per week, typically Monday through Friday.
Hybrid schedule: three days on-site and two days remote each week, with additional on-site presence as needed for priorities, events, meetings, or public-facing activities.
Flexibility to support occasional evening or weekend events, campaigns, pilgrimages, and other organizational initiatives.

Compensation

$90,000 - $100,000 per year

Benefits

401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Professional development assistance
Retirement plan
Tuition reimbursement
Vision insurance

A plus if you have

Experience in nonprofit, religious, tourism, cultural, heritage, or other mission-driven organizations.
Agency, advertising, brand marketing, journalism, or public relations experience.
Familiarity with Catholic organizations, pilgrimage promotion, heritage tourism, destination marketing, and/or WordPress.

Physical requirements

Ability to sit, stand, or walk for extended periods.
Ability to use a computer for extended periods with sufficient visual acuity for editing and content review.
Ability to climb stairs.
Ability to move and evaluate visual content and design elements effectively.
Ability to work in environments requiring extended focus and occasional mobility throughout the site.

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Destination Marketing Jobs

Marketing Manager

Tourism Marketing Director

Marketing and Communications Director

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