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1d ago

Marketing and Communications Director

The National Shrine of Elizabeth Ann Seton (Seton Heritage Ministries) Emmitsburg, MD

Emmitsburg, MD

1d ago

$90k - $100k/yr Full time Manager Marketing Brand Management

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Job Description

Lead marketing and communications for The National Shrine of Elizabeth Ann Seton (Seton Heritage Ministries) and shape how the Shrine’s story is shared across digital and print experiences. This hybrid role is designed for a strategic, hands-on communications leader who can translate mission and community moments into measurable visibility, fundraising, and visitation impact.

What you’ll do

Develop and lead a comprehensive marketing and communications strategy that supports the Shrine’s mission, visibility, fundraising efforts, and visitation goals.
Steward the brand by ensuring consistent messaging, storytelling, visual identity, and audience experience across all channels.
Provide creative leadership and direction for marketing campaigns, including content, messaging, design, video, photography, and digital experiences.
Plan and oversee integrated campaigns supporting pilgrimages, events, fundraising, visitor engagement, and destination marketing initiatives.
Own content strategy and creation across social media, email marketing, advertising, print materials, website content, and other communications platforms.
Lead storytelling initiatives that feature the experiences of donors, pilgrims, visitors, volunteers, and the broader Shrine community.
Manage external agencies, contractors, and vendors to deliver high-quality creative assets, campaigns, and marketing initiatives.
Oversee website strategy, content, and user experience to ensure communications are engaging, accurate, and mission-focused.
Drive public relations efforts, including media outreach, press materials, and coordination of media opportunities with Shrine leadership.
Build and maintain relationships with media partners, Catholic organizations, tourism partners, community organizations, and other key stakeholders.
Analyze marketing performance, audience engagement, and campaign effectiveness to guide continuous improvement.
Partner with Shrine leadership and cross-functional teams to align communications support with organizational priorities and visitor experiences.

What you’ll bring

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, History, or a related field (or equivalent professional experience).
5–10 years of progressive experience in marketing, communications, public relations, or a related field, including strategic leadership responsibilities.
Proven success developing and executing integrated marketing and communications strategies.

Tools you’ll use

WordPress

Schedule and work setup

Full-time, 40 hours per week, typically Monday through Friday.
Hybrid schedule: three days on-site and two days remote each week, with additional on-site presence as needed for priorities, events, meetings, or public-facing activities.
Flexibility to support occasional evening or weekend events, campaigns, pilgrimages, and other organizational initiatives.

Compensation

$90,000 - $100,000 per year

Benefits

401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Professional development assistance
Retirement plan
Tuition reimbursement
Vision insurance

A plus if you have

Experience in nonprofit, religious, tourism, cultural, heritage, or other mission-driven organizations.
Agency, advertising, brand marketing, journalism, or public relations experience.
Familiarity with Catholic organizations, pilgrimage promotion, heritage tourism, destination marketing, and/or WordPress.

Physical requirements

Ability to sit, stand, or walk for extended periods.
Ability to use a computer for extended periods with sufficient visual acuity for editing and content review.
Ability to climb stairs.
Ability to move and evaluate visual content and design elements effectively.
Ability to work in environments requiring extended focus and occasional mobility throughout the site.

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