Multifamily Marketing Specialist

Responsibilities

• Help implement integrated B2B campaigns to raise brand visibility and generate qualified leads.
• Develop and maintain marketing collateral, including presentations, brochures, case studies, digital assets, sales tools, and customer communications.
• Collaborate with the Multifamily Sales team to create marketing resources and support customer engagement activities.
• Assist with specification marketing efforts targeting architects, design professionals, owner developers, and property management companies.
• Coordinate Continuing Education Unit (CEU) presentations, including scheduling, materials, and follow-up communications.
• Plan and execute trade shows, conferences, networking events, customer meetings, and promotional campaigns.
• Manage event logistics, travel arrangements, marketing materials, and post-event lead follow-up.
• Support product marketing for Bid360 and related software solutions, including launches and customer success stories.
• Collect customer feedback and market insights to inform Product Management and identify new business opportunities.
• Assist with marketing communications across email, digital, print, social media, website content, and industry publications.
• Contribute to sustainability marketing initiatives, including LEED messaging and educational content.
• Monitor marketing performance, track campaign results, and provide reporting and recommendations for continuous improvement.
• Ensure brand consistency across all customer-facing marketing materials and communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–5 years of experience in B2B marketing, product marketing, marketing communications, or a related role.
• Excellent written, verbal, and presentation development skills.
• Strong organizational and project management abilities with the capacity to manage multiple priorities.
• Experience creating marketing collateral and supporting sales enablement initiatives.
• Experience coordinating trade shows, events, webinars, or customer engagement programs.
• Proficiency with Microsoft Office and familiarity with CRM, marketing automation, and content management systems.
• Analytical mindset with the ability to track marketing metrics and interpret campaign performance.
• Self-motivated, detail-oriented, and able to collaborate across multiple departments.
• Experience in the multifamily, building products, construction, architecture, or software industries is preferred but not required.

Technologies

• Microsoft Office
• Bid360®

Benefits

• Medical
• Dental
• Vision
• Short-term disability
• Paid time off
• 401(k) with company match