Marketing Jobs in Palm Beach Gardens, FL

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7d ago

Digital Marketing Coordinator

Kolter Homes Palm Beach Gardens, FL

Palm Beach Gardens, FL

7d ago

Full time Marketing Campaign Management Channel Management

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Job Description

Kolter Homes is seeking a Digital Marketing Coordinator to steward the lifecycle of residential community listings across the company’s site and major real estate portals. The role centers on accuracy, consistency, and data-driven optimization to boost organic visibility and paid performance, while collaborating with cross-functional teams on listing execution and campaign refinement. This position sits on-site in Palm Beach Gardens, Florida, and focuses on delivering a cohesive, high-quality listing experience across digital touchpoints.

Responsibilities

Manage the end-to-end execution and ongoing upkeep of community listings on the corporate website and external platforms such as Zillow, Realtor.com, Homes.com, NewHomeSource.com, and others
Ensure inventory details, floorplans, pricing, imagery, and overall community positioning are accurate and consistent across all listing environments
Coordinate updates across internal systems, the website CMS, and external data feeds to maintain alignment
Collaborate with internal teams to ensure timely updates for inventory releases, open houses, promotions, and community changes
Own and maintain the Realtor Portal experience, including content updates, testing, and opportunities to enhance usability, engagement, and effectiveness
Support initiatives that increase realtor engagement and visibility of community offerings
Help define and track listing KPIs, using performance insights to inform strategies that drive engagement and faster inventory conversion
Assist in optimizing listings across organic placements and paid programs (Boost, featured listings, photo carousels, etc.)
Monitor performance trends in visibility, engagement, and lead flow across platforms and provide a monthly executive summary
Identify opportunities to improve listing effectiveness through content updates, positioning, and enhancements
Recommend adjustments to campaigns and propose new opportunities aligned with marketing strategy and community priorities
Conduct competitive analysis across listing platforms to inform positioning and differentiation
Stay informed on trends, new media types, beta tests, and pilots
Coordinate photography and visual asset creation for listings, including scheduling shoots, managing vendors, and ensuring timely delivery of high-quality images
Nurture partnerships and maintain alignment between website content, third-party listings, and the Realtor Portal for a consistent user experience
Support website updates related to listings, including promotions, pricing, and inventory positioning
Collaborate with marketing and digital teams to align messaging, visuals, and calls to action across platforms
Track and report listing performance across website, third-party platforms, and the Realtor Portal
Analyze trends and provide insights to support optimization and decision-making
Link listing performance to downstream actions such as website engagement, registrations, and first visits
Communicate with internal teams and external partners to support listing-related initiatives and campaign execution
Coordinate timelines, updates, and deliverables to ensure consistency across platforms
Support special projects and broader marketing initiatives as needed

Requirements

2–5 years of experience in digital marketing, real estate marketing, or a related field
Familiarity with third-party listing platforms such as Zillow, Realtor.com, and Homes.com is preferred
Experience working with website CMS platforms and managing digital content
Strong analytical mindset with the ability to interpret performance data and make recommendations
Detail-oriented with solid organizational and project management skills
Ability to manage multiple priorities in a fast-paced environment

Technologies

Zillow
Realtor.com
Homes.com
NewHomeSource.com
Realtor Portal
Boost

Job Overview

The Digital Marketing Coordinator oversees the management and optimization of community listings across the digital ecosystem, including the corporate website and third-party real estate marketplaces. The role ensures accuracy, consistency, and strategic alignment across channels to support both organic visibility and paid marketing efforts.

Work Location

On-site in Palm Beach Gardens, Florida

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