Digital Marketing Coordinator

Kolter Homes is seeking a Digital Marketing Coordinator to steward the lifecycle of residential community listings across the company’s site and major real estate portals. The role centers on accuracy, consistency, and data-driven optimization to boost organic visibility and paid performance, while collaborating with cross-functional teams on listing execution and campaign refinement. This position sits on-site in Palm Beach Gardens, Florida, and focuses on delivering a cohesive, high-quality listing experience across digital touchpoints.

Responsibilities

• Manage the end-to-end execution and ongoing upkeep of community listings on the corporate website and external platforms such as Zillow, Realtor.com, Homes.com, NewHomeSource.com, and others
• Ensure inventory details, floorplans, pricing, imagery, and overall community positioning are accurate and consistent across all listing environments
• Coordinate updates across internal systems, the website CMS, and external data feeds to maintain alignment
• Collaborate with internal teams to ensure timely updates for inventory releases, open houses, promotions, and community changes
• Own and maintain the Realtor Portal experience, including content updates, testing, and opportunities to enhance usability, engagement, and effectiveness
• Support initiatives that increase realtor engagement and visibility of community offerings
• Help define and track listing KPIs, using performance insights to inform strategies that drive engagement and faster inventory conversion
• Assist in optimizing listings across organic placements and paid programs (Boost, featured listings, photo carousels, etc.)
• Monitor performance trends in visibility, engagement, and lead flow across platforms and provide a monthly executive summary
• Identify opportunities to improve listing effectiveness through content updates, positioning, and enhancements
• Recommend adjustments to campaigns and propose new opportunities aligned with marketing strategy and community priorities
• Conduct competitive analysis across listing platforms to inform positioning and differentiation
• Stay informed on trends, new media types, beta tests, and pilots
• Coordinate photography and visual asset creation for listings, including scheduling shoots, managing vendors, and ensuring timely delivery of high-quality images
• Nurture partnerships and maintain alignment between website content, third-party listings, and the Realtor Portal for a consistent user experience
• Support website updates related to listings, including promotions, pricing, and inventory positioning
• Collaborate with marketing and digital teams to align messaging, visuals, and calls to action across platforms
• Track and report listing performance across website, third-party platforms, and the Realtor Portal
• Analyze trends and provide insights to support optimization and decision-making
• Link listing performance to downstream actions such as website engagement, registrations, and first visits
• Communicate with internal teams and external partners to support listing-related initiatives and campaign execution
• Coordinate timelines, updates, and deliverables to ensure consistency across platforms
• Support special projects and broader marketing initiatives as needed

Requirements

• 2–5 years of experience in digital marketing, real estate marketing, or a related field
• Familiarity with third-party listing platforms such as Zillow, Realtor.com, and Homes.com is preferred
• Experience working with website CMS platforms and managing digital content
• Strong analytical mindset with the ability to interpret performance data and make recommendations
• Detail-oriented with solid organizational and project management skills
• Ability to manage multiple priorities in a fast-paced environment

Technologies

• Zillow
• Realtor.com
• Homes.com
• NewHomeSource.com
• Realtor Portal
• Boost

Job Overview

The Digital Marketing Coordinator oversees the management and optimization of community listings across the digital ecosystem, including the corporate website and third-party real estate marketplaces. The role ensures accuracy, consistency, and strategic alignment across channels to support both organic visibility and paid marketing efforts.

Work Location

On-site in Palm Beach Gardens, Florida