Digital Marketing Coordinator

The Digital Marketing Coordinator will support Olen Properties by driving digital presence and demand-generation activities for the Marketing and Leasing Team. This role combines hands-on marketing execution, sales enablement support, and light technical coordination across listings, email, social, content, and prospect response.

Key Responsibilities

• Manage and optimize property listings across CoStar, LoopNet, Commercial Cafe, brokerage networks, and the company website, ensuring accuracy, strong photography, and on-brand copy.
• Build, send, and maintain email marketing campaigns using platforms such as Yesware, Constant Contact, or SendGrid, including audience segmentation, A/B testing, and deliverability hygiene.
• Build and steward broker relationships by maintaining the broker contact list, distributing property updates and availability flyers, responding to inquiries, and serving as a responsive day-to-day contact for the brokerage community.
• Own day-to-day social media management, including content calendar development, post-production, community engagement, and reporting, primarily across LinkedIn and other relevant channels.
• Produce on-brand marketing collateral and digital assets (flyers, brochures, e-blasts, and related materials) using Canva, Adobe Creative Cloud, or comparable tools.
• Build and maintain landing pages, virtual tour links, and digital assets to support new lease and renewal campaigns.
• Drive portfolio promotion efforts including seasonal campaigns, neighborhood and submarket marketing, cross-property initiatives, and brand-building activations to keep Olen properties top-of-mind.
• Conduct light market research by gathering competitive intelligence such as comps, submarket trends, and competitor positioning to inform leasing strategy and marketing campaigns.
• Act as the first point of contact for inbound prospect inquiries, responding promptly, qualifying leads, and routing them to the appropriate Leasing Director.
• Curate property photography by coordinating professional shoots, selecting hero images, editing and touch-ups, and maintaining an organized digital library for use across listings, collateral, web, and social.
• Design and maintain on-brand templates for proposals and lease packages, and support Leasing Directors by formatting prospect-facing proposals as needed.
• Maintain organized digital files and ensure strong team data hygiene for marketing assets and shared team resources.
• Manage leasing signage placement, ordering, and approval workflows, including preparation of Purchase Orders for leasing signage, exterior building signage, and temporary “available” signs.
• Audit the company website, listing sites, and SAR bi-weekly to verify unit availability, pricing, photography, and copy are current.
• Ensure suites are staged, clean, and show-ready ahead of tours, with occasional field support such as opening and locking up suites when needed.
• Plan and execute broker open houses, broker events, tenant appreciation gatherings, holiday parties, and other on-property activations that strengthen relationships and support deal flow.
• Lead on-site marketing efforts including property signage and banners, lobby and leasing-center merchandising, in-suite branding, model-suite presentation, and on-property activations.
• Support Leasing Directors and the supervisory team with prospect-facing materials, market data, comparable analyses, and presentation decks as needed.
• Coordinate with property management and leasing operations to maintain a seamless prospect-to-tenant experience and consistent brand presentation across every touchpoint.
• Manage broker and tenant gifting programs, including curating gifts, coordinating seasonal and holiday touchpoints, tracking move-in welcome gifts, and ensuring timely on-brand delivery across the portfolio.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field preferred; equivalent professional experience will be considered.
• 2+ years of digital marketing, marketing coordinator, or sales support experience, with commercial real estate, property marketing, or B2B services background strongly preferred.
• Hands-on experience with email marketing platforms, social media management, and basic SEO/Google Analytics, plus experience with CoStar, LoopNet, and Commercial Cafe.
• Docusign familiarity is a plus.
• Strong design and content sense, with the ability to produce on-brand collateral, social posts, and email creative independently using Canva, Adobe Creative Cloud, or comparable tools.
• High technical aptitude, with the ability to learn new platforms quickly and provide first-line technical support; sales-oriented, customer-service mindset, and team-player attitude.
• Detail-oriented self-starter with proficiency in Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams) and SharePoint, plus excellent written and verbal communication and organizational skills.
• Strong professional written and verbal communication in English, including the ability to write clear, persuasive, on-brand marketing copy for prospects, brokers, and tenants.
• Comfort with basic math and interpreting common marketing performance metrics such as CTR, conversion rate, ROI, and cost-per-lead.
• Understanding of Commercial Real Estate performance metrics is a plus.
• Strong analytical and problem-solving skills, including the ability to interpret data, prioritize competing demands, and follow instructions provided in written, verbal, visual, or scheduled form.

Technology Stack

• CoStar, LoopNet, Commercial Cafe
• Yesware, Constant Contact, SendGrid, HubSpot, Docusign
• LinkedIn
• Canva, Adobe Creative Cloud, Adobe Acrobat
• Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams), SharePoint
• Google Analytics, basic SEO tools
• DSLR / mobile camera, basic photo editing software

Benefits

• Subsidized health insurance including medical, dental and vision
• Company Paid Life and LTD insurance
• 401(k) Plan including company match
• Paid time off
• Employee Wellness Program
• All other benefits and leaves as required by law

Location, Schedule, and Salary Range

Location: Newport Beach, CA (onsite). Some travel to job sites as needed.

Job type: Full-Time, on site in Newport Beach, CA.

Salary: USD 34 - 38 per hour. Range is flexible depending upon experience, skill level, and other qualifications.

Work Environment

• Works primarily in an office environment with occasional offsite visits to various properties.
• Noise level is usually moderate.

Physical Demands

• Regularly required to talk, hear, and/or see.
• Frequently required to stand, walk, sit, and use hands to finger, handle, or feel objects.
• Occasionally required to reach with hands and arms and climb or balance.
• Must frequently lift and/or move up to 10 pounds.
• Vision abilities include close and distance vision, and the ability to adjust focus.

Machines, Tools, Equipment, and Work Aids

• Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams) and SharePoint
• DSLR / mobile camera and basic photo editing software
• Email marketing platforms (Yesware, Constant Contact, or HubSpot)
• Design tools (Canva, Adobe Creative Cloud)
• Online listing platforms (CoStar, LoopNet, Commercial Cafe)
• Google Analytics and basic SEO tools
• Adobe Acrobat and standard office equipment (printer/scanner)