Marketing Coordinator

IDG HOLDCO LLC is seeking a detail-oriented Marketing Coordinator to support marketing initiatives across a growing portfolio of restaurants.

Responsibilities

• Perform regular audits of brand and restaurant websites to ensure hours, menus, reservation links, contact information, private dining details, photography, and copy are accurate and up to date.
• Audit Google Business Profiles for accuracy, including hours, categories, links, photos, menus, and other key business information.
• Maintain consistent restaurant names and business information across Google, Apple Maps, Yelp, Tripadvisor, and other relevant platforms.
• Conduct recurring Yelp and Tripadvisor audits to flag inaccurate information, outdated imagery, and content that needs updates.
• Test SevenRooms reservation links across websites, social media, Google, and other customer-facing channels to confirm links are active and working properly.
• Review mobile performance and user experience across all websites, identifying formatting, functionality, and content issues.
• Set up and maintain enterprise Canva accounts across locations and provide basic training and support to GMs as needed.
• Audit restaurant menus across digital channels to ensure they match current approved menu PDFs.
• Audit email signup forms on all websites to ensure they function properly and capture customer information as intended.
• Run regular social media audits to confirm account information, links, contact details, and other profile details stay current.
• Monitor Instagram and TikTok for trending sounds, formats, and content opportunities relevant to BOA, Sushi Roku, Katana, and other IDG brands.
• Identify and organize relevant user-generated content, including screenshots and creator handles, for potential reposting by restaurant locations.
• Research emerging restaurant content trends and share 5–10 content ideas each week.
• Maintain an accurate inventory of restaurant uniforms, including updating tracking spreadsheets and organizing uniform storage areas.
• Develop and maintain a master reference for restaurant hours, happy hours, brunch and lunch offerings, private dining capacities, parking and valet details, and other guest-facing information.
• Support the Marketing Manager with planning, production, organization, and coordination of the Holiday Cookbook.
• Assist with restaurant-level marketing needs and projects as assigned, ensuring brand standards and marketing materials are executed consistently across locations.
• Conduct ongoing competitive research using Bluenote and other relevant sources to identify hospitality and restaurant industry trends and opportunities.
• Monitor competitors and relevant brands for new openings, launches, collaborations, events, promotions, partnerships, and creative marketing initiatives.
• Prepare a weekly Friday recap covering the most relevant trends, ideas, and competitive activity for the marketing team.
• Research emerging marketing technology, AI tools, platforms, and resources that could improve Marketing department efficiency and effectiveness.
• Assist in auditing recurring marketing tasks and workflows to identify redundancies, opportunities for automation, and areas where AI can improve efficiency.
• Research and recommend AI tools for creative production, reporting, PR and copywriting, content development, and project management.
• Help establish and maintain approved AI tools, prompts, standard operating procedures, and training resources for the Marketing department.
• Evaluate platforms such as ChatGPT, Claude, Microsoft Copilot, Munch, and other emerging options for potential marketing campaign, content creation, reporting, and workflow automation use.
• Assist the Marketing Manager in improving visibility and organization of restaurant-level social media content planning and execution.

Requirements

• 1–2 years of marketing, communications, social media, or related experience preferred; internships and relevant college experience welcome.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Strong interest in hospitality, restaurants, social media, and digital marketing.
• Highly organized and detail-oriented; comfortable managing multiple priorities.
• Strong written and verbal communication skills.
• Comfort learning new technology and digital platforms; Canva experience preferred.
• Creative, curious, and proactive approach, with willingness to learn and contribute new ideas.
• Proficiency with Microsoft Office.
• Willingness to travel to IDG restaurants and support projects in the field as needed.

Skills / Technologies

• Google Business Profiles
• SevenRooms
• Canva
• Yelp
• Tripadvisor
• Instagram
• TikTok
• Google
• Apple Maps
• Bluenote
• ChatGPT
• Claude
• Microsoft Copilot
• Munch
• Microsoft Office
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint