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Marketing Coordinator

IDG HOLDCO LLC West Hollywood, CA

West Hollywood, CA

Today

Full time Marketing Brand Management Channel Management

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Job Description

IDG HOLDCO LLC is seeking a detail-oriented Marketing Coordinator to support marketing initiatives across a growing portfolio of restaurants.

Responsibilities

Perform regular audits of brand and restaurant websites to ensure hours, menus, reservation links, contact information, private dining details, photography, and copy are accurate and up to date.
Audit Google Business Profiles for accuracy, including hours, categories, links, photos, menus, and other key business information.
Maintain consistent restaurant names and business information across Google, Apple Maps, Yelp, Tripadvisor, and other relevant platforms.
Conduct recurring Yelp and Tripadvisor audits to flag inaccurate information, outdated imagery, and content that needs updates.
Test SevenRooms reservation links across websites, social media, Google, and other customer-facing channels to confirm links are active and working properly.
Review mobile performance and user experience across all websites, identifying formatting, functionality, and content issues.
Set up and maintain enterprise Canva accounts across locations and provide basic training and support to GMs as needed.
Audit restaurant menus across digital channels to ensure they match current approved menu PDFs.
Audit email signup forms on all websites to ensure they function properly and capture customer information as intended.
Run regular social media audits to confirm account information, links, contact details, and other profile details stay current.
Monitor Instagram and TikTok for trending sounds, formats, and content opportunities relevant to BOA, Sushi Roku, Katana, and other IDG brands.
Identify and organize relevant user-generated content, including screenshots and creator handles, for potential reposting by restaurant locations.
Research emerging restaurant content trends and share 5–10 content ideas each week.
Maintain an accurate inventory of restaurant uniforms, including updating tracking spreadsheets and organizing uniform storage areas.
Develop and maintain a master reference for restaurant hours, happy hours, brunch and lunch offerings, private dining capacities, parking and valet details, and other guest-facing information.
Support the Marketing Manager with planning, production, organization, and coordination of the Holiday Cookbook.
Assist with restaurant-level marketing needs and projects as assigned, ensuring brand standards and marketing materials are executed consistently across locations.
Conduct ongoing competitive research using Bluenote and other relevant sources to identify hospitality and restaurant industry trends and opportunities.
Monitor competitors and relevant brands for new openings, launches, collaborations, events, promotions, partnerships, and creative marketing initiatives.
Prepare a weekly Friday recap covering the most relevant trends, ideas, and competitive activity for the marketing team.
Research emerging marketing technology, AI tools, platforms, and resources that could improve Marketing department efficiency and effectiveness.
Assist in auditing recurring marketing tasks and workflows to identify redundancies, opportunities for automation, and areas where AI can improve efficiency.
Research and recommend AI tools for creative production, reporting, PR and copywriting, content development, and project management.
Help establish and maintain approved AI tools, prompts, standard operating procedures, and training resources for the Marketing department.
Evaluate platforms such as ChatGPT, Claude, Microsoft Copilot, Munch, and other emerging options for potential marketing campaign, content creation, reporting, and workflow automation use.
Assist the Marketing Manager in improving visibility and organization of restaurant-level social media content planning and execution.

Requirements

1–2 years of marketing, communications, social media, or related experience preferred; internships and relevant college experience welcome.
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
Strong interest in hospitality, restaurants, social media, and digital marketing.
Highly organized and detail-oriented; comfortable managing multiple priorities.
Strong written and verbal communication skills.
Comfort learning new technology and digital platforms; Canva experience preferred.
Creative, curious, and proactive approach, with willingness to learn and contribute new ideas.
Proficiency with Microsoft Office.
Willingness to travel to IDG restaurants and support projects in the field as needed.

Skills / Technologies

Google Business Profiles
SevenRooms
Canva
Yelp
Tripadvisor
Instagram
TikTok
Google
Apple Maps
Bluenote
ChatGPT
Claude
Microsoft Copilot
Munch
Microsoft Office
Microsoft Excel
Microsoft Word
Microsoft PowerPoint

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