Brand Activation

Brand Activation Marketing Jobs

2 jobs found

2d ago

Manager, Creator Marketing & Activations

NJ/NY Gotham FC Jersey City, NJ

Jersey City, NJ

2d ago

$70k - $90k/yr Full time Manager Marketing Brand Activation

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Job Description

Role overview: Lead creator marketing and brand activations strategy to expand Gotham FC's presence in the local NYC market, driving brand awareness and audience growth. Reports to the Director, Brand and Fan Experience.

Responsibilities

Develop and lead a creator marketing strategy to reach new audiences, cut through the noise, and grow local awareness for Gotham FC.
Define creator roadmap and goals with measurable, trackable KPIs.
Manage external creator and influencer agency relationships and performance.
Develop creator strategies that align with priority matches and audience growth.
Approve creator selections, briefs, and content outputs.
Track performance and optimize campaigns based on KPIs.
Devise nontraditional marketing strategies leveraging club and brand assets, including stunts and activation plans to generate local awareness in core geographies tied to priority initiatives.
Own the execution of brand activations from concept through delivery, coordinating with relevant internal teams; initiatives may be creator-led, talent-led, experiential-led, or insight-driven.
Define clear KPIs for brand stunts, and work cross-functionally with departments such as Content and Communications/PR to bring campaigns to life.
Support matchday execution with hands-on involvement across key activations and in-stadium creator or VIP experiences.

Requirements

Bachelor's degree in Marketing, Social Media Marketing, Communications, Public Relations, Sports Management, or a related field (or equivalent professional experience).
4–6 years of experience in brand marketing, creator/influencer marketing, experiential marketing, partnerships, sports, entertainment, or lifestyle marketing.
Proven experience managing creators, influencers, talent, agencies, or brand partnerships.
Experience developing and executing integrated marketing campaigns and live activations from strategy through execution.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Experience analyzing campaign performance and translating insights into future strategy.
Passion for sports, culture, entertainment, and women's sports, with a solid understanding of emerging trends across social media and creator ecosystems.
Highly creative thinker with a strong pulse on culture, social trends, and what earns attention organically.
Exceptional relationship builder with strong communication and interpersonal skills.
Self-starter who thrives in a collaborative, entrepreneurial, and fast-moving environment.
Strong organizational skills with excellent attention to detail and follow-through.
Comfortable balancing strategic thinking with hands-on execution.
Ability to work evenings, weekends, and travel as required for matches, events, and activations.
Passion for delivering innovative fan experiences and elevating Gotham FC's brand within the marketplace.
Legally authorized to work in the United States.

Benefits

Medical, Dental & Vision benefit plans available for Employee and Family.
Employee funded 401(k) option.

Location

Based at Gotham FC’s business office at 15 Exchange Place, Jersey City, New Jersey.
Three in-person days in the office, with flexibility for additional on-site days based on project needs.
Ability to attend all home games and any mandatory events, and to travel for away games as necessary.
Willingness to travel for other business-related needs as they arise.
Candidates must live in the market within reasonable commuting distance of Gotham FC’s offices, practice facility, and Sports Illustrated Stadium.

Job Details

Job Type: Full-time, exempt position.
Salary Range: USD 70,000 - 90,000 per year.

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2d ago

Senior Marketing & Communications Specialist, Marketing PR

Baptist Health South Florida Coral Gables, FL

Coral Gables, FL

2d ago

$57k - $74k/yr Full time Marketing Senior Ai Marketing

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Job Description

Baptist Health South Florida is seeking a Senior Marketing & Communications Specialist to support marketing campaigns, media relations, internal communications, collateral production, and event brand activation. This onsite role in Coral Gables, FL offers a clear path for career growth, robust health and wellness resources, a wellness program that can help reduce your medical plan deductible, and tuition reimbursement. The position supports Marketing & Communications leaders across multiple entities and requires strong communication skills and the ability to work both independently and collaboratively. Salary ranges from USD 56,791 to 73,828 per year.

Benefits

Career growth and development opportunities
Comprehensive health and wellness resources
A wellness program that can help employees eliminate their medical plan deductible
Tuition reimbursement

Responsibilities

Support marketing and communications efforts, including full-scale campaigns
Oversee media relations and brand journalism activities
Coordinate internal communications
Create collateral for internal and external audiences
Execute brand activation for events and related implementation
Provide backing to Marketing & Communications leaders across various entities
Exercise judgment, discretion, and consultative decision-making

Requirements

Bachelor's degree, preferably in Journalism, Communications or Public Relations
Minimum of 5 years of relevant experience
Detail-oriented with the ability to manage multiple projects simultaneously
Proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint) and awareness of current business social media platforms and trends
Bilingual abilities are a plus
Demonstrated competency in using AI tools to enhance work quality, productivity, and efficiency, with appropriate human judgment and adherence to Baptist Health standards and policies

Technologies

Microsoft Office
AI tools

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Brand Activation Marketing Jobs

Manager, Creator Marketing & Activations

Senior Marketing & Communications Specialist, Marketing PR

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