Digital Marketing Coordinator

In this entry-level Digital Marketing Coordinator role at Insomnia Cookies, you will help keep the brand’s digital presence accurate, on-brand, and conversion-ready. The position focuses on web and app content, digital menu boards, and coupon infrastructure, serving as a cross-functional liaison across marketing, creative, and project teams.

Location: New York, NY (onsite)

Salary: USD 60,000 - 75,000 per year

Responsibilities

• Oversee daily management of web and app content, including adding new products
• Implement pricing updates, promotional changes, and store information across all digital touchpoints
• Update digital menu boards across all retail locations, aligning with campaigns and product launches
• Act as the internal content liaison between marketing and creative teams, coordinating intake, trafficking, and deployment of digital assets
• Maintain the digital content calendar, planning and executing campaign updates across website, app, and menu boards in sync with the broader integrated marketing calendar
• Coordinate with the Marketing Project Manager to embed digital asset deadlines into campaign timelines and ensure on-time delivery
• Keep digital content current and accurate, flagging conflicts or gaps in advance of launch days
• Manage creation, setup, maintenance, and reporting of coupon codes across all digital platforms
• Ensure promotional offers are configured correctly in back-end systems and displayed accurately on front-end platforms
• Track offer performance and promptly flag anomalies or redemption issues
• Own FDA set-up and oyalty system needs
• Assist with campaign analysis and reporting, extracting data to inform optimization opportunities
• Support conversion optimization by identifying friction points in the digital customer journey across website, app, and delivery platforms
• Participate in digital marketing strategy sessions and provide insights from a ground-level customer experience
• Become the team’s go-to expert on how site merchandising, coupon infrastructure, pricing setup, and back-end admin systems connect to the front-end customer experience
• Troubleshoot platform issues quickly and escalate to appropriate technical or vendor partners as needed
• Document processes, workflows, and platform knowledge to reduce dependency on any single team member for day-to-day digital operations

Requirements

• Recent college graduate or up to 2 years of experience in digital marketing, e-commerce, content management, or a related field
• Hands-on experience with content management systems, site merchandising tools, or digital operations platforms, in professional or academic settings
• Strong computer literacy and genuine curiosity about how digital platforms work end to end
• Exceptional organizational skills with the ability to manage multiple campaigns and product launches simultaneously without sacrificing accuracy or urgency
• Strong communication skills and a track record of meeting deadlines consistently, even when priorities shift
• Comfort operating in a fast-paced environment while also analyzing data and contributing to strategy discussions
• A troubleshooter by nature; you prefer identifying root causes and resolving them rather than applying quick patches

Technologies

• DoorDash
• Uber Eats
• Grubhub

Benefits

• A front-row seat to how a cult consumer brand operates its full digital ecosystem, with ownership from day one
• Direct exposure to brand, digital, and campaign strategy at a fast-growing company
• Competitive salary and benefits
• A fun, entrepreneurial, and cookie-filled culture
• Free cookies

Would be amazing if you have

• Retail marketing background with an emphasis on driving online revenue and conversion
• Experience in hospitality, food and beverage, or gifting on a marketing team or as a front-line employee
• Familiarity with delivery platforms like DoorDash, Uber Eats, or Grubhub from a content or operations perspective
• Genuine curiosity about how the Insomnia customer experiences the brand across web, app, retail store, and food delivery, and a desire to improve each touchpoint
• A serious sweet tooth and an appreciation for warm cookies