Marketing Manager

Cars Plus Guam is seeking a Marketing Manager to lead end-to-end marketing strategy and execution for the dealership and related brands across Guam. This onsite role in Maite supports growth for vehicle sales, service traffic, and brand loyalty through both digital and traditional channels, community visibility, and measurable performance reporting.

You will be responsible for planning campaigns, coordinating with internal teams, partnering with local media, and translating results into clear updates for leadership.

Key Responsibilities

• Develop and manage annual and monthly marketing plans, including calendars and budgets that support vehicle sales, service traffic, and brand loyalty
• Lead digital marketing, covering social media, paid ads, SEO/SEM, email, website, and online reputation
• Oversee traditional advertising including TV, radio, print, billboards, and direct mail, and negotiate with local media partners
• Plan and run events and activations such as showroom promotions, sales events, sponsorships, and community activations
• Create campaigns designed to move inventory quickly while supporting manufacturer co-op programs
• Track ROI, analyze lead sources, and report campaign results to leadership
• Coordinate with sales, finance, and service to keep messaging consistent and timely
• Support cross-promotion across the company’s family of businesses

Requirements

• Minimum 5 years of marketing experience with a proven record across both digital and traditional media
• Hands-on event coordination experience from planning through on-site execution
• Automotive or high-volume retail experience is strongly preferred
• Strong skills in copywriting, budgeting, and vendor management
• Proficiency with analytics, CRM, and social/ad platforms
• Ability to lead a team and handle multiple deadlines
• Local market knowledge and understanding of Guam’s culture and community
• Experience in Marketing, Branding, and Communications
• Inspires, mentors, and leads by example with humility
• Clear communication style with team members, vendors, media partners, and customers
• Strong collaboration across sales, service, finance, and related businesses
• Adaptable and calm in a fast-paced, high-volume environment
• Creative approach that fits the island community and culture
• Ability to build lasting relationships with local media, sponsors, and community organizations
• Accountable with a track record of owning results and following through

Tools and Platforms

• Social media, paid ads, SEO/SEM, email, website, online reputation
• TV, radio, print, billboards, direct mail
• Analytics, CRM, social/ad platforms

Compensation and Benefits

• Salary: USD 50,000 - 75,000 per year
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance

Location: Maite, GU (onsite)