SOCIAL MEDIA & DIGITAL MARKETING MANAGER

Car Town Inc. is looking for a Social Media & Digital Marketing Manager to lead and grow the dealership’s online presence with a focus on measurable results. This hybrid role in Manassas, VA 20111 supports data-driven paid social, content production, and lead generation to increase traffic and vehicle sales across the Northern Virginia / DMV market.

What You’ll Own

You’ll manage and grow key social and digital channels, creating promotional content and running paid advertising campaigns designed to generate qualified customer inquiries. From content strategy to performance reporting, your work will help connect online engagement to appointments, calls, messages, and walk-in traffic.

• Manage and grow Facebook, Instagram, TikTok, YouTube, Google, and additional social platforms
• Create engaging photos and videos, including Reels, TikToks, Stories, and promotional content
• Develop creative ads for vehicles, dealership promotions, special offers, and events
• Plan and manage paid social media advertising campaigns
• Generate qualified leads and increase dealership traffic
• Create content tailored to the Northern Virginia / DMV audience
• Monitor and respond to messages, comments, engagement, and incoming customer inquiries
• Track performance across ads, leads, engagement, and conversions
• Test different ads, audiences, videos, and campaign approaches to determine what performs best
• Build and maintain a consistent, professional Car Town brand across all platforms
• Work with dealership management to develop new marketing ideas and promotions

What You Bring

• Proven experience managing social media and digital advertising
• Understanding of Meta/Facebook & Instagram advertising
• Ability to create short-form video content that captures attention
• Comfort with filming, editing, writing captions, and producing advertisements
• Knowledge of lead generation and converting online attention into customer inquiries
• Creative, energetic, organized, and self-motivated
• Comfort with analytics, including explaining what is working, what is not, and why
• Awareness of current social media trends and advertising strategies
• Examples of previous pages, campaigns, content, or results
• Automotive/dealership marketing experience strongly preferred
• Spanish-speaking or experience marketing to both English- and Spanish-speaking audiences is a major plus

Tools You’ll Use

Facebook, Instagram, TikTok, YouTube, Google, and Meta/Facebook, with content formats including Reels and Stories.

How Success Is Measured

This role is focused on results, not just followers or likes. Performance is evaluated using:

• Customer leads
• Phone calls
• Messages
• Website traffic
• Dealership appointments
• Walk-in traffic
• Vehicle sales influenced by advertising

Compensation & Location

• Pay: USD 68,567 to 83,532 per year
• Work location: Hybrid remote in Manassas, VA 20111