Marketing Content Manager

The Car Park is seeking a Marketing Content Manager to lead content strategy and production across multiple channels. This individual contributor role is based in Boise, ID 83702 and reports to the VP of Marketing, owning everything from editorial planning to performance reporting.

You will help shape how The Car Park shows up online and in client communications by managing an editorial calendar, producing content for web and email, and keeping tone consistent from blog posts to public-facing responses.

What you will do

• Own editorial strategy and the content calendar across blog, email, social, and web, aligned to business development and brand priorities.
• Write and edit a range of materials including blog posts, case studies, thought leadership, client proposals, presentation content, and internal communications.
• Steward brand voice by maintaining consistent tone and messaging across every channel.
• Support digital marketing execution by building and optimizing landing pages and client websites, running email campaigns, and applying SEO best practices, including local SEO for the markets served.
• Manage social content by developing content calendars and publishing posts that expand industry presence.
• Handle reputation management by drafting thoughtful, on-brand replies to public reviews.
• Measure results and recommend next steps using Google Analytics and related tools to track content and campaign performance.
• Collaborate with design alongside a graphic designer to support infographics, signage, flyers, brochures, and presentations, and provide design help when needed based on workload.

Skills and qualifications

• Exceptional copywriting and editing with strong attention to clarity, tone, and detail.
• Ability to adapt writing for B2B clients, municipal partners, and internal audiences.
• PowerPoint proficiency with experience building polished, persuasive presentations.
• Experience with WordPress and other CMS platforms.
• Experience with email marketing platforms and campaign execution.
• Working knowledge of SEO, including local SEO.
• Strong organization and the ability to prioritize competing deadlines without losing details.
• Excellent communication and active listening skills.
• Comfort working independently and in a team-based environment.
• Portfolio demonstrating strong writing across multiple formats and channels.
• Proficiency with Google Analytics or similar analytics tools.
• Analytical and problem-solving skills to connect content to business results.
• Self-motivated and adaptable, with a track record of learning new tools and skills quickly.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 3–5 years of experience in content marketing, copywriting, or digital marketing.

Tools and technologies

• WordPress
• PowerPoint
• Google Analytics
• SEO
• Email marketing platforms
• CMS platforms

Benefits

• 18 days of Paid Time Off (PTO)
• Paid Parental Leave
• Volunteer Time Off (VTO)
• Paid holidays
• Bereavement
• Medical, Dental, Vision
• Flexible and health spending accounts
• Short-term disability
• Critical illness and accident benefits
• Life insurance and tuition reimbursement
• 401(k) and more for eligible team members

Bonus points

• Hands-on experience in Adobe InDesign, Illustrator, or Photoshop, or tools like Canva or Figma.
• Experience with layout for print materials and signage.
• Familiarity with AI-assisted content tools and search trends.
• Experience in B2B, real estate, hospitality, or service industries.

Location: Boise, Idaho (on-site). Reports to: VP of Marketing.