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Marketing Content & Communications Specialist

New Way Trucks Downers Grove, IL

Downers Grove, IL

Today

Full time Marketing Brand Management Brand Messaging

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Job Description

The Marketing Content & Communications Specialist focuses on creating and coordinating content across the website, emails, social channels, and print materials, translating technical product details into customer‑friendly messaging, and supporting product launches and dealer communications.

Responsibilities

Create and oversee content for the website, email marketing campaigns, social media, digital advertising, and printed marketing materials.
Produce product brochures, specification sheets, sales collateral, case studies, customer success stories, press releases, blog posts, video scripts, and dealer communications.
Support new product launches by crafting coordinated messaging and marketing assets across multiple channels.
Collaborate with engineering and product management to maintain technical accuracy and consistency in product communications.
Convert features, specifications, and technical concepts into clear, value‑based messaging for customers, dealers, and sales teams.
Maintain and update website content using the content management system.
Assist in developing dealer marketing resources, sales enablement tools, product training materials, and launch communications.
Coordinate photography, video production, and graphic design projects with internal and external creative partners.
Oversee editorial calendars and content schedules to support campaigns, launches, trade shows, and strategic initiatives.
Implement SEO and digital marketing best practices to improve visibility and engagement.
Track content performance and suggest improvements based on analytics, engagement, and business objectives.
Ensure all content adheres to New Way Trucks brand standards, voice, product quality, and commitment to innovation.
Support trade shows, customer events, dealer meetings, and product demonstrations with pre‑event planning, on‑site content, and post‑event materials.
Stay informed on industry trends, customer challenges, competitive products, and emerging technologies in refuse, waste, environmental services, commercial vehicles, and heavy equipment markets.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field preferred.
3 to 7 years of experience in content marketing, marketing communications, digital marketing, journalism, product marketing, or related work.
Strong writing, editing, proofreading, and storytelling skills.
Ability to translate technical product information into clear, customer‑facing messaging.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Experience creating content for websites, social media, email campaigns, sales collateral, brochures, and product communications.
Working knowledge of SEO, digital marketing, social media, and content performance analytics.
Experience with content management systems, Microsoft Office, and marketing platforms.
Experience with Adobe Creative Suite, Canva, video editing tools, or similar platforms.
Experience in manufacturing, heavy equipment, commercial vehicles, truck equipment, dealer networks, municipal equipment, or industrial B2B marketing strongly preferred.

Benefits

Midwest values: integrity, hard work, and community are central to our operations.
Innovation at heart: commitment to staying ahead of the curve and investing in technology and people.
Competitive benefits: competitive wages, comprehensive benefits, and opportunities for professional growth.

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1d ago

Marketing Associate

DNP Imagingcomm America Corporation Mount Pleasant, PA

Mount Pleasant, PA

1d ago

$25 - $25/hr Full time Marketing Blogging Brand Management

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Job Description

The Marketing Associate role at DNP Imagingcomm America Corporation is a full-time, on-site position based in Mount Pleasant, PA. This role concentrates on content development and multi-channel marketing for a B2B manufacturing environment, with an hourly rate of $25 and a minimum of one year of experience. A bachelor’s degree in marketing, communications, or a related field is required.

Responsibilities

Draft, edit, and oversee engaging content across social media, email campaigns, blogs, and website copy.
Craft audience-focused messaging that conveys value and remains aligned with established brand voice.
Collaborate with engineers, product managers, and internal subject matter experts to produce accurate and impactful content.
Translate complex technical concepts and product information into clear, accessible communications for diverse audiences.
Optimize content for search engine optimization, user engagement, and digital performance where appropriate.
Maintain content accuracy, consistency, and alignment with marketing strategies and brand guidelines.
Contribute creative ideas for content campaigns that support lead generation, customer engagement, and brand awareness.
Graphic design and visual content: develop graphics and assets for social media, websites, blogs, email campaigns, and other marketing materials using Adobe Creative Suite, Canva, or similar tools; ensure alignment with brand standards.
Support basic video creation and editing tasks as needed.
Website and CMS: manage and update content through the company CMS, including blog posts, landing pages, product information, and imagery.
Ensure website content is accurate, user-friendly, and consistent with brand standards.
Brand and campaign execution: assist in deploying marketing campaigns, product launches, and promotions across multiple channels.
Uphold consistent brand messaging, tone, voice, and visual identity across all communications.
Marketing research and support: conduct ongoing market and competitive research to identify trends and opportunities; assist with content planning, campaign tracking, and performance reporting.
Collaborate with cross-functional teams to gather content and support marketing initiatives.
Stay current on marketing trends and best practices, with emphasis on B2B manufacturing and industrial markets.
Perform other ad hoc duties as assigned.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
Minimum of 1 year of marketing experience.
Passion for creating clear, compelling content that engages audiences and drives meaningful connections.
Strong ability to translate complex technical concepts into accessible, audience-focused communications.
Creative storyteller with solid written, visual, and digital communication skills.
Highly organized and detail-oriented, capable of managing multiple projects and deadlines.
Collaborative team player who works well with technical subject matter experts and cross-functional stakeholders.
Proactive, curious, and adaptable, with a commitment to continuous learning and professional growth.

Technologies

Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Canva
Constant Contact
Website CMS
LinkedIn
Facebook
Instagram
Microsoft Office (Word, PowerPoint, Excel, Outlook)

Supervisory Responsibilities

This job has no supervisory responsibilities.

Physical Demands

The employee is frequently required to talk or hear, sit, type, stand, and walk.
The employee is occasionally required to use hands to finger, handle, or feel, and reach with hands and arms.
Specific vision abilities required include close vision, depth perception, peripheral vision, and the ability to adjust focus.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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