Marketing Content & Communications Specialist

The Marketing Content & Communications Specialist focuses on creating and coordinating content across the website, emails, social channels, and print materials, translating technical product details into customer‑friendly messaging, and supporting product launches and dealer communications.

Responsibilities

• Create and oversee content for the website, email marketing campaigns, social media, digital advertising, and printed marketing materials.
• Produce product brochures, specification sheets, sales collateral, case studies, customer success stories, press releases, blog posts, video scripts, and dealer communications.
• Support new product launches by crafting coordinated messaging and marketing assets across multiple channels.
• Collaborate with engineering and product management to maintain technical accuracy and consistency in product communications.
• Convert features, specifications, and technical concepts into clear, value‑based messaging for customers, dealers, and sales teams.
• Maintain and update website content using the content management system.
• Assist in developing dealer marketing resources, sales enablement tools, product training materials, and launch communications.
• Coordinate photography, video production, and graphic design projects with internal and external creative partners.
• Oversee editorial calendars and content schedules to support campaigns, launches, trade shows, and strategic initiatives.
• Implement SEO and digital marketing best practices to improve visibility and engagement.
• Track content performance and suggest improvements based on analytics, engagement, and business objectives.
• Ensure all content adheres to New Way Trucks brand standards, voice, product quality, and commitment to innovation.
• Support trade shows, customer events, dealer meetings, and product demonstrations with pre‑event planning, on‑site content, and post‑event materials.
• Stay informed on industry trends, customer challenges, competitive products, and emerging technologies in refuse, waste, environmental services, commercial vehicles, and heavy equipment markets.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field preferred.
• 3 to 7 years of experience in content marketing, marketing communications, digital marketing, journalism, product marketing, or related work.
• Strong writing, editing, proofreading, and storytelling skills.
• Ability to translate technical product information into clear, customer‑facing messaging.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience creating content for websites, social media, email campaigns, sales collateral, brochures, and product communications.
• Working knowledge of SEO, digital marketing, social media, and content performance analytics.
• Experience with content management systems, Microsoft Office, and marketing platforms.
• Experience with Adobe Creative Suite, Canva, video editing tools, or similar platforms.
• Experience in manufacturing, heavy equipment, commercial vehicles, truck equipment, dealer networks, municipal equipment, or industrial B2B marketing strongly preferred.

Benefits

• Midwest values: integrity, hard work, and community are central to our operations.
• Innovation at heart: commitment to staying ahead of the curve and investing in technology and people.
• Competitive benefits: competitive wages, comprehensive benefits, and opportunities for professional growth.