Marketing Associate

The Marketing Associate role at DNP Imagingcomm America Corporation is a full-time, on-site position based in Mount Pleasant, PA. This role concentrates on content development and multi-channel marketing for a B2B manufacturing environment, with an hourly rate of $25 and a minimum of one year of experience. A bachelor’s degree in marketing, communications, or a related field is required.

Responsibilities

• Draft, edit, and oversee engaging content across social media, email campaigns, blogs, and website copy.
• Craft audience-focused messaging that conveys value and remains aligned with established brand voice.
• Collaborate with engineers, product managers, and internal subject matter experts to produce accurate and impactful content.
• Translate complex technical concepts and product information into clear, accessible communications for diverse audiences.
• Optimize content for search engine optimization, user engagement, and digital performance where appropriate.
• Maintain content accuracy, consistency, and alignment with marketing strategies and brand guidelines.
• Contribute creative ideas for content campaigns that support lead generation, customer engagement, and brand awareness.
• Graphic design and visual content: develop graphics and assets for social media, websites, blogs, email campaigns, and other marketing materials using Adobe Creative Suite, Canva, or similar tools; ensure alignment with brand standards.
• Support basic video creation and editing tasks as needed.
• Website and CMS: manage and update content through the company CMS, including blog posts, landing pages, product information, and imagery.
• Ensure website content is accurate, user-friendly, and consistent with brand standards.
• Brand and campaign execution: assist in deploying marketing campaigns, product launches, and promotions across multiple channels.
• Uphold consistent brand messaging, tone, voice, and visual identity across all communications.
• Marketing research and support: conduct ongoing market and competitive research to identify trends and opportunities; assist with content planning, campaign tracking, and performance reporting.
• Collaborate with cross-functional teams to gather content and support marketing initiatives.
• Stay current on marketing trends and best practices, with emphasis on B2B manufacturing and industrial markets.
• Perform other ad hoc duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of 1 year of marketing experience.
• Passion for creating clear, compelling content that engages audiences and drives meaningful connections.
• Strong ability to translate complex technical concepts into accessible, audience-focused communications.
• Creative storyteller with solid written, visual, and digital communication skills.
• Highly organized and detail-oriented, capable of managing multiple projects and deadlines.
• Collaborative team player who works well with technical subject matter experts and cross-functional stakeholders.
• Proactive, curious, and adaptable, with a commitment to continuous learning and professional growth.

Technologies

• Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Canva
• Constant Contact
• Website CMS
• LinkedIn
• Facebook
• Instagram
• Microsoft Office (Word, PowerPoint, Excel, Outlook)

Supervisory Responsibilities

This job has no supervisory responsibilities.

Physical Demands

• The employee is frequently required to talk or hear, sit, type, stand, and walk.
• The employee is occasionally required to use hands to finger, handle, or feel, and reach with hands and arms.
• Specific vision abilities required include close vision, depth perception, peripheral vision, and the ability to adjust focus.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.