Marketing Manager

Responsibilities

• Develop and implement a regional marketing and communications plan that supports enterprise campaigns and regional priorities.
• Assist with annual planning and budgeting, prioritizing initiatives in collaboration with local and industry leadership.
• Orchestrate integrated campaigns across email, web, social, and paid channels, ensuring consistent messaging and adherence to brand standards.
• Plan and manage seminars, conferences, tradeshows, sponsorships, and CBIZ-hosted events end-to-end, including logistics, vendors, and run-of-show.
• Coordinate pre and post-event outreach and follow-up activities.
• Track and communicate performance metrics such as pipeline, engagement, leads, and wins; leverage insights to refine plans.
• Partner across services, regions, and industries to align priorities and share best practices.
• Serve as a liaison between office and industry teams and the broader marketing organization.
• Build strong relationships with internal leaders and external partners; solicit feedback to improve programs.
• Provide direction to junior team members and cross-functional contributors; foster a collaborative, results-driven culture.

Requirements

• High School Diploma or GED required, with licenses as needed.
• Proficient use of applicable technology.
• Demonstrated ability to communicate effectively in writing and verbally with all levels of the organization, internally and externally.
• Ability to travel as required by the business.

Technologies

• CRM
• Marketing automation

Minimum Qualifications

• High School Diploma (or GED).
• Must have and preserve required licenses.
• Proficient use of applicable technology.
• Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally.
• Ability to travel as required by business.

Preferred Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 7+ years of marketing experience, with a preference for B2B and professional services exposure.
• Proven ability to manage and execute integrated marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including CRM and marketing automation.
• Excellent communication, organizational, and project management skills.
• Ability to analyze data, derive insights, and translate them into actionable strategies.
• Experience collaborating across functions and managing stakeholder relationships.
• Proactive, solution-oriented mindset with a passion for growth and innovation.