Marketing Jobs in New Haven, CT

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Marketing Manager

ASSA ABLOY New Haven, CT

New Haven, CT

Today

$95k - $115k/yr Full time Manager Marketing Brand Management

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Job Description

Lead B2B marketing for commercial door hardware brands by owning go-to-market execution from strategy through integrated campaigns.

Responsibilities

Own marketing for new product launches, updates, and discontinuances, including development and upkeep of sales and customer-facing communications and materials (announcements, catalogs, blogs, presentations, videos, and more)
Coordinate internal and external resources to create marketing content and enablement tools (blogs, case studies, presentations, ebooks, videos, and interactive product configuration or selection tools)
Partner with the digital marketing team to generate sales leads through integrated digital campaigns (PPC, display, social, email) covering journey mapping, content development, analysis, and ongoing refinement
Recommend and implement strategies to improve marketing performance across channels and support continuous marketing optimization
Support a nationwide sales organization with digital and physical selling resources, including virtual sales kits or playbooks, videos, presentations, brochures, product sample kits, and mounted product displays
Collaborate cross-functionally to support in-person experiential marketing activities through PR, advertising, and product displays for onsite and mobile Showrooms, large trade show booth setups, and smaller tabletop events
Contribute to PR and social media by leading ideation, planning, content creation, and performance reviews
Manage marketing invoices and budget tracking for all marketing activities
Track and analyze content performance and engagement metrics to inform effective sharing and define future marketing strategy and development efforts
Develop a detailed understanding of product features and benefits, positioning, and go-to-market strategy through close collaboration with product management, business development, and brand management teams
Stay current on marketing technologies and emerging trends
Perform other duties as assigned

Requirements

Education: BS degree in Communications, Marketing, or related discipline (preferred)
Experience: Minimum 4 years marketing and communications experience
Demonstrated success in strategy development, content marketing, public relations, and demand generation campaigns
Experience in B2B marketing for commercial products is a strong plus
Critical thinking skills with the ability to solve problems and present ideas
Strong verbal and written communication skills
Strong interpersonal skills, including the ability to interact effectively and influence at all levels of an organization
Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
Familiarity with Google Analytics and SEO/SEM (a plus)
Proficiency in Adobe InDesign and Photoshop and similar software packages (a plus)
Familiarity with CRM and marketing automation platforms (a plus)
Ability to travel up to 10%

Tools & Technologies

Microsoft Office (Word, Excel, PowerPoint, Outlook)
Google Analytics
SEO/SEM
Adobe InDesign
Adobe Photoshop
CRM and marketing automation platforms
PPC, display, social, email

Location & Work Schedule

Location: New Haven, CT (hybrid)
Onsite schedule: Onsite Monday through Friday at the New Haven or Berlin, CT office

Compensation

Annual salary range: $95,000 to $115,000
Final rate: Depends on experience, skill level, and other qualifications
Bonus eligibility: Eligibility for a discretionary bonus

Benefits

Paid time off including sick and vacation days
13 paid holidays
Job-protected leave benefits in accordance with applicable law
Medical, dental, vision, and life insurance
Health and flexible savings accounts subject to eligibility requirements
401(k) plan with employer contributions and matching subject to plan eligibility
Supplemental life insurance
Short-term and long-term disability benefits
Employee discounts

Hybrid option: Eligible candidates can work a hybrid schedule, combining remote work with in-office collaboration.

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