Marketing Manager

Lead B2B marketing for commercial door hardware brands by owning go-to-market execution from strategy through integrated campaigns.

Responsibilities

• Own marketing for new product launches, updates, and discontinuances, including development and upkeep of sales and customer-facing communications and materials (announcements, catalogs, blogs, presentations, videos, and more)
• Coordinate internal and external resources to create marketing content and enablement tools (blogs, case studies, presentations, ebooks, videos, and interactive product configuration or selection tools)
• Partner with the digital marketing team to generate sales leads through integrated digital campaigns (PPC, display, social, email) covering journey mapping, content development, analysis, and ongoing refinement
• Recommend and implement strategies to improve marketing performance across channels and support continuous marketing optimization
• Support a nationwide sales organization with digital and physical selling resources, including virtual sales kits or playbooks, videos, presentations, brochures, product sample kits, and mounted product displays
• Collaborate cross-functionally to support in-person experiential marketing activities through PR, advertising, and product displays for onsite and mobile Showrooms, large trade show booth setups, and smaller tabletop events
• Contribute to PR and social media by leading ideation, planning, content creation, and performance reviews
• Manage marketing invoices and budget tracking for all marketing activities
• Track and analyze content performance and engagement metrics to inform effective sharing and define future marketing strategy and development efforts
• Develop a detailed understanding of product features and benefits, positioning, and go-to-market strategy through close collaboration with product management, business development, and brand management teams
• Stay current on marketing technologies and emerging trends
• Perform other duties as assigned

Requirements

• Education: BS degree in Communications, Marketing, or related discipline (preferred)
• Experience: Minimum 4 years marketing and communications experience
• Demonstrated success in strategy development, content marketing, public relations, and demand generation campaigns
• Experience in B2B marketing for commercial products is a strong plus
• Critical thinking skills with the ability to solve problems and present ideas
• Strong verbal and written communication skills
• Strong interpersonal skills, including the ability to interact effectively and influence at all levels of an organization
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
• Familiarity with Google Analytics and SEO/SEM (a plus)
• Proficiency in Adobe InDesign and Photoshop and similar software packages (a plus)
• Familiarity with CRM and marketing automation platforms (a plus)
• Ability to travel up to 10%

Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Google Analytics
• SEO/SEM
• Adobe InDesign
• Adobe Photoshop
• CRM and marketing automation platforms
• PPC, display, social, email

Location & Work Schedule

• Location: New Haven, CT (hybrid)
• Onsite schedule: Onsite Monday through Friday at the New Haven or Berlin, CT office

Compensation

• Annual salary range: $95,000 to $115,000
• Final rate: Depends on experience, skill level, and other qualifications
• Bonus eligibility: Eligibility for a discretionary bonus

Benefits

• Paid time off including sick and vacation days
• 13 paid holidays
• Job-protected leave benefits in accordance with applicable law
• Medical, dental, vision, and life insurance
• Health and flexible savings accounts subject to eligibility requirements
• 401(k) plan with employer contributions and matching subject to plan eligibility
• Supplemental life insurance
• Short-term and long-term disability benefits
• Employee discounts

Hybrid option: Eligible candidates can work a hybrid schedule, combining remote work with in-office collaboration.