Senior Manager, Influencer & Affiliate Marketing

Responsibilities

• Influencer Marketing: Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels—from always-on programming to key product launches and seasonal campaigns; Oversee creator sourcing, briefing, contracting, negotiating, content feedback, and usage rights at scale; Develop clear, on-brand creative briefs in partnership with Social and Creative teams that set creators up to produce content that feels authentic and performs.
• Affiliate Marketing: Build and scale a long-term, high-performing affiliate program with a focus on conversion and revenue; Recruit and activate a strong affiliate portfolio, manage commissions, tracking, and partner communications; Create competitive commission structures and promotional offers to motivate and retain top-performing partners; Collaborate with influencers to produce UGC that fuels paid media, email, and web – ensuring creator content works hard across the full funnel.
• Performance & Operations: Define KPIs across both channels – including ROAS, GMV, conversion rate, EMV, and engagement – and translate performance data into clear recommendations and optimizations; Develop frameworks, playbooks, and operational systems to standardize execution across influencer and affiliate programs; Manage and allocate budgets across initiatives, balancing brand-building and performance goals; Lead campaign reporting and present learnings and recommendations to cross-functional teams.

Requirements

• 5-9+ years of experience in influencer and/or affiliate marketing, with demonstrated ownership of strategy and execution across both channels
• Deep knowledge of TikTok, Instagram, and YouTube – how they work, what performs, and where the space is heading
• Experience managing influencer/affiliate platforms (Superfiliate, Trybe, billo, etc.)
• Strong brief-writing and storytelling skills – you can translate brand strategy into creative direction a creator actually wants to execute
• Proven ability to manage budgets, negotiate contracts, and hold external partners accountable
• Highly organized with strong project management instincts – comfortable juggling multiple campaigns and workstreams simultaneously
• Collaborative and clear communicator across Brand, Creative, and Paid teams
• Genuine passion for women's health, wellness, or CPG – and an understanding of how to talk about these topics in ways that feel real, not clinical
• Experience with TikTok Shop and affiliate/commission-based creator programs
• Background in DTC or health and wellness brands

Technologies

• TikTok
• Instagram
• YouTube
• Superfiliate
• Trybe
• billo
• TikTok Shop

Hours & Compensation

• Base salary: USD 140,000 - 170,000 annually
• Job Type: Full-time
• Location: Santa Monica, CA (hybrid) in-office Mon-Thu, Friday remote
• Pay based on prior experience

Benefits

• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
• An environment of collaboration, high performance, & respect amongst all employees and managers