College & Ambassador Marketing Manager

Fashion Nova is seeking a College & Ambassador Marketing Manager based onsite in Beverly Hills, CA to lead and scale nationwide campus ambassador and Gen Z creator initiatives. The role owns recruitment, engagement, campus campaign execution, and performance measurement to build brand affinity and support sales.

Campus Ambassador & Creator Strategy

• Own, architect, scale, and lead Fashion Nova’s nationwide College Ambassador Campus Strategy, driving brand affinity and sales across target universities.
• Build recruitment, onboarding, engagement, and retention frameworks to support a high-performing network of student brand ambassadors and campus leaders.
• Develop campus-specific playbooks tailored to key college markets, greek life, campus organizations, and student culture.

Community Growth and Content Pipeline

• Build and manage a robust pipeline of student creators, micro-influencers, and campus trendsetters to generate a continuous, high-volume content engine.
• Act as the brand’s authentic voice within campus communities to cultivate organic loyalty and word-of-mouth advocacy.

Campaign Development and Execution

• Conceptualize and execute high-impact 360-degree campus campaigns that combine viral digital activations with real-world events such as tailgates, spring break activations, pop-up shops, and music festival tie-ins.
• Oversee large-scale product seedings, capsule launch gifting, and exclusive campus discount initiatives to drive immediate conversion.
• Manage end-to-end event production, logistics, budget allocation, and vendor management for on-campus brand footprints.

Cross-Functional Partnerships and Amplification

• Partner closely with Influencer Marketing, Social Media, PR, Performance Marketing, and Creative teams to align campus campaigns with major collection drops, holiday moments, and core brand milestones.
• Feed high-performing campus content directly to performance and social teams for repurposing across paid ad channels and organic feeds.
• Collaborate with E-Commerce and Merchandise teams to identify Gen Z demand trends and optimize student-focused promotional strategies.

Measurement, Tracking, and Optimization

• Define and track core KPIs for the campus program.
• Deliver regular dashboards to executive leadership covering ROI, key wins, and actionable optimization strategies.
• Use affiliate tracking, custom promo codes, and other tracking methods to map the full conversion funnel from campus touchpoints to purchase.
• Monitor Gen Z behavioral shifts, emerging viral trends, platform updates across TikTok, Instagram, and Snapchat, and evolving campus culture in real time.
• Conduct competitive benchmarking to keep Fashion Nova ahead of other fast-fashion and youth-centric retail brands.
• Translate cultural moments into agile, real-time marketing activations designed to capture immediate consumer attention.

Technology

• TikTok
• Instagram
• Snapchat

Required Qualifications

• 6+ years of experience in Brand Marketing, Influencer/Ambassador Marketing, or Community Strategy within the fashion, apparel, lifestyle, or youth consumer goods sector.
• Demonstrated success building, scaling, or managing large-scale Gen Z/College Ambassador programs or micro-influencer networks.
• Deep understanding of Gen Z consumer behavior, viral social trends, pop culture, and digital media platforms.
• Strong organizational skills to manage hundreds of active ambassadors, tight timelines, and multiple concurrent campaigns.
• Comfort using data and analytics tools to track performance, evaluate ambassador impact, and present actionable insights to senior leadership.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).

Benefits

• NEW state-of-the-art HQ in Beverly Hills!
• Formalized career paths for continued professional growth
• Flexible Paid Time Off (PTO)
• Comprehensive health insurance across Medical, Dental and Vision
• 401k match, with immediate vesting upon eligibility
• Weekly catered lunches fully-stock kitchen pantry!
• Opportunities to travel for trade shows and vendor meetings
• Summer Fridays Early Departure
• Team bonding events and programs
• Attractive employee discounts!