Campus Ambassador Marketing Jobs

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College & Ambassador Marketing Manager

Fashion Nova Beverly Hills, CA

Beverly Hills, CA

Today

Full time Manager Marketing Brand Ambassador Program

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Job Description

Fashion Nova is seeking a College & Ambassador Marketing Manager based onsite in Beverly Hills, CA to lead and scale nationwide campus ambassador and Gen Z creator initiatives. The role owns recruitment, engagement, campus campaign execution, and performance measurement to build brand affinity and support sales.

Campus Ambassador & Creator Strategy

Own, architect, scale, and lead Fashion Nova’s nationwide College Ambassador Campus Strategy, driving brand affinity and sales across target universities.
Build recruitment, onboarding, engagement, and retention frameworks to support a high-performing network of student brand ambassadors and campus leaders.
Develop campus-specific playbooks tailored to key college markets, greek life, campus organizations, and student culture.

Community Growth and Content Pipeline

Build and manage a robust pipeline of student creators, micro-influencers, and campus trendsetters to generate a continuous, high-volume content engine.
Act as the brand’s authentic voice within campus communities to cultivate organic loyalty and word-of-mouth advocacy.

Campaign Development and Execution

Conceptualize and execute high-impact 360-degree campus campaigns that combine viral digital activations with real-world events such as tailgates, spring break activations, pop-up shops, and music festival tie-ins.
Oversee large-scale product seedings, capsule launch gifting, and exclusive campus discount initiatives to drive immediate conversion.
Manage end-to-end event production, logistics, budget allocation, and vendor management for on-campus brand footprints.

Cross-Functional Partnerships and Amplification

Partner closely with Influencer Marketing, Social Media, PR, Performance Marketing, and Creative teams to align campus campaigns with major collection drops, holiday moments, and core brand milestones.
Feed high-performing campus content directly to performance and social teams for repurposing across paid ad channels and organic feeds.
Collaborate with E-Commerce and Merchandise teams to identify Gen Z demand trends and optimize student-focused promotional strategies.

Measurement, Tracking, and Optimization

Define and track core KPIs for the campus program.
Deliver regular dashboards to executive leadership covering ROI, key wins, and actionable optimization strategies.
Use affiliate tracking, custom promo codes, and other tracking methods to map the full conversion funnel from campus touchpoints to purchase.
Monitor Gen Z behavioral shifts, emerging viral trends, platform updates across TikTok, Instagram, and Snapchat, and evolving campus culture in real time.
Conduct competitive benchmarking to keep Fashion Nova ahead of other fast-fashion and youth-centric retail brands.
Translate cultural moments into agile, real-time marketing activations designed to capture immediate consumer attention.

Technology

TikTok
Instagram
Snapchat

Required Qualifications

6+ years of experience in Brand Marketing, Influencer/Ambassador Marketing, or Community Strategy within the fashion, apparel, lifestyle, or youth consumer goods sector.
Demonstrated success building, scaling, or managing large-scale Gen Z/College Ambassador programs or micro-influencer networks.
Deep understanding of Gen Z consumer behavior, viral social trends, pop culture, and digital media platforms.
Strong organizational skills to manage hundreds of active ambassadors, tight timelines, and multiple concurrent campaigns.
Comfort using data and analytics tools to track performance, evaluate ambassador impact, and present actionable insights to senior leadership.
Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).

Benefits

NEW state-of-the-art HQ in Beverly Hills!
Formalized career paths for continued professional growth
Flexible Paid Time Off (PTO)
Comprehensive health insurance across Medical, Dental and Vision
401k match, with immediate vesting upon eligibility
Weekly catered lunches fully-stock kitchen pantry!
Opportunities to travel for trade shows and vendor meetings
Summer Fridays Early Departure
Team bonding events and programs
Attractive employee discounts!

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