Associate Manager, Influencer and Creator Marketing

Tapestry Inc is seeking a culturally connected Associate Manager, Influencer and Creator Marketing to help execute and evolve its global influencer and creator marketing strategy. Based in New York, NY (onsite), this role supports authentic creator relationships and helps bring creator and influencer content into the broader marketing ecosystem through reporting and close collaboration across teams.

Role focus

• Support execution of Coach’s global influencer and creator community strategy, ensuring talent and community partners authentically reflect brand ethos and values.
• Manage day-to-day delivery for community and creator initiatives, covering identification and outreach through briefing, launch, content tracking, and recap.
• Help build and nurture creator communities aligned to brand priorities, seasonal campaigns, product stories, and target audiences.
• Identify emerging talent, cultural voices, and communities that can strengthen Coach relevance and reach.
• Support strategic use and amplification of influencer content across organic social, paid social, e-commerce/site, email, and other channels.

Collaboration and content activation

• Manage the flow and activation of influencer and creator content across the broader marketing organization.
• Partner with channel owners to find opportunities to extend the life and impact of creator content across organic social, paid social, e-commerce/site, email, and other consumer-facing channels.
• Communicate creator assets, usage rights, timelines, and campaign details to internal stakeholders so content can be leveraged effectively.
• Collaborate with Creative, E-Commerce, Global Social, and other cross-functional teams to ensure creator content supports broader brand storytelling and business objectives.
• Support casting and talent identification across Coach paid and organic influencer communities.

Measurement, insights, and operations

• Maintain a strong pulse on emerging creators, cultural voices, platforms, and communities.
• Bring forward culturally relevant insights to inform talent casting, community strategy, campaign planning, and creator storytelling.
• Share creator and social trend insights with cross-functional teams to inform broader marketing and content strategies.
• Own reporting for key paid and organic community initiatives, tracking performance against KPIs such as reach, engagement, impressions, content performance, EMV, and other relevant metrics.
• Monitor performance of creator content across organic and paid amplification and support post-campaign recaps with actionable insights and recommendations.
• Identify trends in creator and content performance to guide future casting, community development, and channel activation.
• Own and maintain the influencer and creator community database, including current and prospective talent and partners.
• Support execution of talent contracts and agreements, including tracking deliverables, usage rights, exclusivity, and timelines.
• Maintain accurate tracking across influencer campaigns, including talent, product seeding, deliverables, content, and performance.
• Support invoice processing, product fulfillment, gifting, and other operational needs tied to creator partnerships.
• Ensure strong organization across budgets, timelines, reporting, campaign documentation, and partnership details, including keeping campaign trackers and relevant systems accurate and up to date.
• Support budget tracking and management for key community and creator initiatives.

Requirements

• BA or BS degree.
• Relevant experience in community marketing, influencer marketing, creator partnerships, talent relations, or related fields.
• Strong initiative and an action-oriented drive, with the ability to react quickly in a fast-paced environment.
• Comfort with ambiguity and a scrappy, entrepreneurial mindset.
• Ability to adapt to changing priorities, organize, multitask, and prioritize to meet deadlines.
• Highly collaborative, with strong communication, relationship-building, and organizational skills.
• Excellent attention to detail and accuracy, plus a desire to learn and grow.
• Deep curiosity about culture and community behavior, with the ability to translate insights into relevant brand opportunities.
• Strong Microsoft Office skills and proficiency in platforms such as CreatorIQ, Tribe, or similar influencer/community tools.

Technologies

• Microsoft Office
• CreatorIQ
• Tribe

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

Additional competencies and accommodation

• Base pay range: $75,000.00-$85,000.00
• Americans with Disabilities Act (ADA): Tapestry, Inc. will provide reasonable accommodation for applicants and employees with disabilities or religious beliefs. For accommodation requests related to the application process, contact Tapestry People Services at 1-855-566-9264.