Digital Marketing & Client Experience Coordinator

Responsibilities

• Plan, launch, and optimize Google Ads and Meta Ads campaigns to generate qualified leads, manage budgets, and report ROI.
• Own the SEO strategy and execution, including on-page optimization, local SEO, content structure, and technical health, to grow organic visibility.
• Develop AEO (Answer Engine Optimization) practices to ensure content performs well in AI-driven search and answer engines such as ChatGPT, Google AI Overviews, and Perplexity.
• Monitor and report campaign and channel performance using Google Analytics and platform dashboards, using insights to continually optimize spend and content.
• Support the creation of supplementary content (social posts, email campaigns, landing pages, graphics, and short-form video) to fuel paid and organic campaigns.
• Design and maintain HubSpot workflows that move leads from first contact through the sales process, including automated follow-ups, nurture sequences, lead scoring, and handoff notifications.
• Collaborate with sales and production teams to ensure a seamless handoff from HubSpot to Buildertrend after client sign, maintaining clear project communication and updates.
• Identify opportunities to apply AI and automation to improve response times, personalize communication, and reduce manual work across the client journey from inquiry to post-sale reviews.
• Maintain and improve email and text templates, review-generation sequences, and post-sale communications to boost client satisfaction and referrals.
• Track client experience metrics such as response time, satisfaction, and review volume, and recommend process improvements.
• Assist in updating and maintaining website content using WordPress and Elementor, with SEO and AEO best practices in mind.
• Manage and maintain the company's digital asset library and ensure brand consistency across platforms.
• Coordinate with external vendors, agencies, or freelancers as needed for campaign or content support.
• Create engaging content including copy for blogs, social posts, email campaigns, and landing pages aligned with brand voice and marketing objectives.
• Design visual assets using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social graphics, and website elements.
• Collaborate with cross-functional teams to ensure seamless website management, technical SEO implementation (CSS, HTML, JavaScript), and integration of marketing automation tools.
• Manage social media advertising campaigns and develop strategies to foster engagement across diverse audiences.
• Support e-commerce initiatives by optimizing product listings, enhancing user experience on online platforms, and applying conversion optimization techniques.
• Travel approximately 25 percent to support activities near our three New England Design Centers.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is typically required.
• Minimum 2 years of digital marketing experience with hands-on management of Google Ads and Meta Ads campaigns, plus working knowledge of SEO. CRM-driven client communication (HubSpot preferred) is a strong plus.
• Hands-on experience with Google Ads and Meta Ads Manager (campaign setup, targeting, budget management, reporting).
• Working knowledge of SEO tools and practices (Google Search Console, keyword research, on-page optimization); familiarity with AEO concepts is a plus.
• Proficiency with HubSpot (or similar CRM) for workflow automation, lead nurturing, and reporting.
• Familiarity with Buildertrend (or similar project management software) a plus, or willingness to learn quickly.
• Comfort with Google Analytics and other performance-tracking tools.
• Familiarity with the Adobe Creative Suite or Canva for supporting creative assets.
• Basic HTML/CSS knowledge is a plus.
• AI literacy: understanding of applying AI and automation tools to marketing, lead nurturing, and client communication, from ad optimization to content generation and workflow automation.
• Strong project, time, and organizational skills with the ability to manage multiple campaigns and workflows under tight deadlines.
• Excellent written and verbal communication skills with an eye for shaping the client experience.
• Analytical mindset with comfort in digging into data to identify what works and what needs improvement.
• Creativity, proactive problem-solving, and openness to feedback.

Technologies

• Google Ads
• Meta Ads Manager
• SEO
• AEO
• Google Analytics
• HubSpot
• Buildertrend
• WordPress
• Elementor
• CSS
• HTML
• JavaScript
• Adobe Creative Suite (Photoshop, Illustrator)
• Canva
• ChatGPT
• Google AI Overviews
• Perplexity
• Google Search Console

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Why Outdoor Personia?

• We foster a positive, caring culture where good attitudes flourish.
• We are committed to helping our people grow and develop.
• We provide an environment that supports meaningful, creative work and personal growth.
• We focus on strategic growth through innovation, which informs our hiring effort.