Marketing Jobs in Hanover, MA

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5d ago

Digital Marketing & Client Experience Coordinator

Outdoor Personia Hanover, MA

Hanover, MA

5d ago

$58k - $70k/yr Full time Marketing Analytics Campaign Management

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Job Description

Outdoor Personia is a design-focused team with multiple hubs across New England, looking for a Digital Marketing & Client Experience Coordinator to drive performance campaigns and refine how we engage clients from first inquiry through post-sale. This onsite role in Hanover, MA offers a competitive salary between $58,000 and $70,000 per year and a chance to shape paid media, SEO, AEO, and automated client communications across cross-functional teams.

Responsibilities

Plan, launch, and optimize Google Ads and Meta Ads campaigns to generate qualified leads, manage budgets, and report ROI.
Own the SEO strategy and execution, including on-page optimization, local SEO, content structure, and technical health, to grow organic visibility.
Develop AEO (Answer Engine Optimization) practices to ensure content performs well in AI-driven search and answer engines such as ChatGPT, Google AI Overviews, and Perplexity.
Monitor and report campaign and channel performance using Google Analytics and platform dashboards, using insights to continually optimize spend and content.
Support the creation of supplementary content (social posts, email campaigns, landing pages, graphics, and short-form video) to fuel paid and organic campaigns.
Design and maintain HubSpot workflows that move leads from first contact through the sales process, including automated follow-ups, nurture sequences, lead scoring, and handoff notifications.
Collaborate with sales and production teams to ensure a seamless handoff from HubSpot to Buildertrend after client sign, maintaining clear project communication and updates.
Identify opportunities to apply AI and automation to improve response times, personalize communication, and reduce manual work across the client journey from inquiry to post-sale reviews.
Maintain and improve email and text templates, review-generation sequences, and post-sale communications to boost client satisfaction and referrals.
Track client experience metrics such as response time, satisfaction, and review volume, and recommend process improvements.
Assist in updating and maintaining website content using WordPress and Elementor, with SEO and AEO best practices in mind.
Manage and maintain the company's digital asset library and ensure brand consistency across platforms.
Coordinate with external vendors, agencies, or freelancers as needed for campaign or content support.
Create engaging content including copy for blogs, social posts, email campaigns, and landing pages aligned with brand voice and marketing objectives.
Design visual assets using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social graphics, and website elements.
Collaborate with cross-functional teams to ensure seamless website management, technical SEO implementation (CSS, HTML, JavaScript), and integration of marketing automation tools.
Manage social media advertising campaigns and develop strategies to foster engagement across diverse audiences.
Support e-commerce initiatives by optimizing product listings, enhancing user experience on online platforms, and applying conversion optimization techniques.
Travel approximately 25 percent to support activities near our three New England Design Centers.

Requirements

Bachelor's degree in Marketing, Communications, or a related field is typically required.
Minimum 2 years of digital marketing experience with hands-on management of Google Ads and Meta Ads campaigns, plus working knowledge of SEO. CRM-driven client communication (HubSpot preferred) is a strong plus.
Hands-on experience with Google Ads and Meta Ads Manager (campaign setup, targeting, budget management, reporting).
Working knowledge of SEO tools and practices (Google Search Console, keyword research, on-page optimization); familiarity with AEO concepts is a plus.
Proficiency with HubSpot (or similar CRM) for workflow automation, lead nurturing, and reporting.
Familiarity with Buildertrend (or similar project management software) a plus, or willingness to learn quickly.
Comfort with Google Analytics and other performance-tracking tools.
Familiarity with the Adobe Creative Suite or Canva for supporting creative assets.
Basic HTML/CSS knowledge is a plus.
AI literacy: understanding of applying AI and automation tools to marketing, lead nurturing, and client communication, from ad optimization to content generation and workflow automation.
Strong project, time, and organizational skills with the ability to manage multiple campaigns and workflows under tight deadlines.
Excellent written and verbal communication skills with an eye for shaping the client experience.
Analytical mindset with comfort in digging into data to identify what works and what needs improvement.
Creativity, proactive problem-solving, and openness to feedback.

Technologies

Google Ads
Meta Ads Manager
SEO
AEO
Google Analytics
HubSpot
Buildertrend
WordPress
Elementor
CSS
HTML
JavaScript
Adobe Creative Suite (Photoshop, Illustrator)
Canva
ChatGPT
Google AI Overviews
Perplexity
Google Search Console

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Retirement plan
Vision insurance

Why Outdoor Personia?

We foster a positive, caring culture where good attitudes flourish.
We are committed to helping our people grow and develop.
We provide an environment that supports meaningful, creative work and personal growth.
We focus on strategic growth through innovation, which informs our hiring effort.

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