Director of Digital Marketing

APMEX offers a hybrid Director of Digital Marketing role in Oklahoma City that leads performance media, retention, marketing operations, and analytics for the APMEX and OneGold brands. You will build an AI-forward, shared-service function that drives growth and efficiencies. The position comes with a competitive salary and a comprehensive benefits package designed to support your wellbeing and professional development.

Location: Oklahoma City, OK (hybrid) • Salary: USD 140,000 – 160,000 per year • Experience: 8+ years • Education: Bachelor's degree in marketing, business, or a related field.

Benefits

• Medical, Dental, and Vision
• Short Term Disability and Long-Term Disability
• Life Insurance
• 401K with Company matching
• Free Lunch every day
• Tuition Reimbursement
• College Debt Repayment
• 9 Paid Holidays
• Paid Time Off with Sell Back option
• Paid Day off for your Birthday
• Paid Volunteer Opportunities
• Lunch and Learns
• Free Downtown Parking

Responsibilities

• Lead strategy and execution across all paid channels, including search, shopping, paid social, display, retargeting, programmatic prospecting, and affiliate partnerships to grow new-customer acquisition and revenue for the B.I.G. brands and products.
• Own the digital marketing budget and allocation to maximize ROAS, holding channels and agencies accountable for measurable outcomes.
• Direct large-scale campaigns from concept through execution, testing, and reporting; oversee A/B and multivariate experiments to refine targeting, creative, and bidding.
• Manage agency and consultant relationships with clear direction and accountability for results.
• Own retention and lifecycle marketing across email, SMS, push, and onboarding to boost engagement, repeat purchases, and customer lifetime value.
• Collaborate with product lines, including Card Programs & Partnerships, on cross-sell, activation, and lifecycle programs.
• Lead the Bullion Club loyalty program — strategy, member growth, engagement, and measurable ROI.
• Own the martech stack, campaign operations, and the marketing calendar; ensure clean data, sound attribution, and a single source of truth for performance.
• Deliver clear, actionable reporting and insights to leadership using analytics and BI tools, while monitoring competitive activity to inform plans.
• Champion AI across the function to accelerate campaign development, analysis, and reporting, and build repeatable AI-enabled workflows.
• Build and lead the Digital Marketing team, including Performance Marketing and Marketing Operations managers and their teams, focusing on attracting, developing, and retaining talent.
• Operate as a shared-service partner to brand, creative, content, and business lines; establish goals, cadence, and performance standards.
• Partner with Sales and Customer Service to increase volume and deliver an excellent customer experience.
• Own forecasting and budgeting for the function.

Requirements

• 8+ years in digital and performance marketing, including experience leading teams and managing significant budgets; ecommerce or direct-to-consumer brand experience preferred.

Technologies

• Google Ads
• DV360
• Google Campaign Manager
• Google Analytics 4
• Looker Studio
• Bing Ads
• Meta Advertising
• Google Merchant Center
• The Trade Desk
• Criteo
• Quantcast
• Power BI
• Tableau
• JIRA
• Trello
• Asana
• Microsoft Excel
• SQL

What success looks like

• New customer acquisition and revenue grow efficiently across the APMEX and OneGold brands with clear ROAS improvements.
• A modern, integrated martech stack with trustworthy attribution and leadership-ready reporting in place.
• A retention and lifecycle program that measurably lifts engagement, repeat purchases, and customer lifetime value.
• Product lines receive timely demand and campaign support that meets quality standards.
• A high-performing digital marketing team that is developed and retained with clear ownership and cadence.
• AI-enabled workflows that consistently accelerate speed and output for campaigns and analysis.
• Digital marketing is positioned as a reliable growth engine for the business.

Degrees preferred

• Business / Business Administration
• Marketing
• Information Systems / MIS
• Computer Science / Software Engineering
• UX / Human-Computer Interaction
• Data Science / Statistics / Analytics
• Economics
• Communications

Preferred skills

• Experience marketing financial products, cards, or fintech
• Experience in a shared-service or agency model serving multiple brands or business lines
• Familiarity with precious metals, commodities, or alternative assets
• Experience building or modernizing a martech stack
• SQL or comfort querying data directly