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Fullsteam

Digital Marketing Specialist

Fullsteam
Austin, TX $50k - $60k/yr Full time Posted 16d ago
Campaign Management Channel Management Digital Marketing Facebook Ads Google Ads Instagram Ads Marketing Analytics Marketing Strategy Paid Advertising Reporting and Analytics Social Media Tiktok Ads
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Job Description

This on-site Digital Marketing Specialist role in Austin, TX offers USD 50,000 to 60,000 annually and focuses on planning, executing, and optimizing paid campaigns to drive brand awareness, leads, and revenue growth, with strong PPC/SEM and social advertising skills required.

Responsibilities

  • Develop and run paid media initiatives across Facebook, Instagram, Google Ads, TikTok, and other digital channels.
  • Create and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI.
  • Track performance daily and implement optimizations to boost conversions, reduce costs, and improve overall effectiveness.
  • Perform keyword research, audience segmentation, and A/B testing to refine campaign results.
  • Coordinate with creative, content, and product teams to align messaging with marketing goals.
  • Monitor, analyze, and report on campaign performance using analytics tools such as Google Analytics and platform dashboards.
  • Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising.
  • Budget advertising spend efficiently while meeting performance targets.
  • Ensure campaigns adhere to brand guidelines and broader marketing strategies.

Requirements

  • Strong proficiency with web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.
  • Collaborative team player who thrives in fast-paced environments and adapts to rapidly changing priorities.
  • Bachelor's degree in Marketing, Business, or a related field is preferred.
  • Minimum 2 years of digital marketing experience with emphasis on paid advertising (PPC/SEM and social ads).
  • Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok.
  • Solid understanding of performance metrics including CTR, CPA, ROAS, and conversion rates.
  • Proficiency with analytics and reporting tools such as Google Analytics, Meta Ads Manager, and Google Ads Manager.
  • Excellent organizational skills with the ability to manage multiple campaigns simultaneously.
  • Detail-oriented with a data driven mindset.
  • Experience marketing SaaS products or B2B offerings.
  • Familiarity with marketing automation tools and CRM platforms.
  • Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO).
  • Experience collaborating with designers and copywriters on ad creative development.

Technologies

  • Facebook
  • Instagram
  • Google Ads
  • TikTok
  • Google Analytics
  • Google Data Studio
  • Meta Ads Manager
  • Google Ads Manager

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