Digital Marketing Coordinator

Webfitters, a Green Bay based marketing partner, is seeking a part-time digital marketing coordinator to help build the brand through compelling content, campaign execution, and improved online visibility. The role combines content creation with SEO and AI search initiatives, with a clear pathway to full-time as the team expands.

Responsibilities

• Assist in planning and executing marketing initiatives that promote the Webfitters brand and support business growth.
• Manage and maintain Webfitters’ Google Business Profile and other online business listings.
• Create and schedule engaging content for social media, blogs, email campaigns, and the company website.
• Update and maintain website content using WordPress.
• Support SEO and AI Search optimization through keyword research, content optimization, structured content creation, and on-page optimization.
• Assist with Google Ads and social media advertising campaigns by creating assets, monitoring performance, and making basic optimizations.
• Monitor marketing performance using Google Analytics 4, Google Search Console, SEMrush, and social media insights to identify opportunities for improvement.
• Conduct research on competitors, industry trends, emerging AI technologies, and new marketing opportunities.
• Assist with creating marketing materials including graphics, presentations, case studies, videos, and promotional collateral.
• Collaborate with the marketing team to execute campaigns, events, and other company initiatives.
• Help maintain the marketing calendar and ensure projects are completed accurately and on schedule.
• Provide occasional marketing support for client projects under the direction of senior team members.
• Stay current on digital marketing best practices, including emerging AI search platforms, marketing technologies, and industry trends, while contributing ideas to improve Webfitters’ marketing efforts.

Requirements

• Associate degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 1-3 years of professional marketing, communications, or digital marketing experience. Agency experience is a plus but not required.
• Strong written communication, organizational, and time management skills.
• Working knowledge of SEO, content marketing, social media management, Google Ads, email marketing, and Google Analytics 4.
• Familiarity with WordPress, Canva, Microsoft Office, and marketing tools such as SEMrush (or a willingness to learn).
• Basic understanding of SEO principles and an interest in AI Search visibility, including Google’s AI Overviews, ChatGPT, Perplexity, and other generative search experiences.
• Ability to analyze marketing performance and identify opportunities for improvement using data and reporting tools.
• Creative mindset with strong attention to detail and the ability to manage multiple projects simultaneously.
• Eagerness to learn new marketing technologies, AI tools, trends, and best practices in a fast-paced agency environment.
• Ability to work independently while collaborating effectively with team members.

Technologies

• WordPress
• Canva
• Microsoft Office
• SEMrush
• Google Analytics 4
• Google Ads
• Google Search Console
• Google Business Profile
• ChatGPT
• Perplexity
• Google AI Overviews

Benefits

• Flexible schedule

Additional information

• Job Type: Part-Time, with the opportunity to transition into a full-time role as Webfitters grows.
• Initial expected hours: 10 – 15 per week.
• Schedule: Monday through Friday, between 7:00 AM and 5:00 PM.
• Location: Hybrid work setup with an office in Green Bay, WI.
• Pay: $25.00 - $30.00 per hour, based on qualifications and experience.