The Marketing Specialist role in Watertown, MA follows a hybrid work model and focuses on driving growth and profitability through campaign optimization, performance analysis, and ongoing refinement of the marketing strategy. This position offers notable opportunities to collaborate with management and executives within a rapidly expanding organization.

Responsibilities

Collaborate with the senior marketing lead and the recruitment team to achieve company goals through search, display, video, and social media advertising
Manage media buys by building and updating campaigns on Google, Meta, Reddit, TikTok, Bing, Nextdoor, and LinkedIn self-serve ad platforms
Analyze full-funnel advertising performance, generate reports, and identify opportunities for improvement and growth
Develop, create, and test ads for evergreen campaigns as well as new studies and locations
Review and propose enhancements to the Adams Clinical website, company listings, online participant reviews, and other web properties
Assist in managing sponsor and IRB creative approval and revision processes
Stay informed about digital trends and tools, bringing new opportunities, products, and placements to the team to strengthen campaigns

Requirements

1-3 years of experience in a digital marketing role
Experience managing large budgets across multiple ad platforms
Extensive hands-on experience with self-serve online ad platforms
Familiarity and comfort with Microsoft Excel
Experience using Wordpress, Squarespace, Instapage, or an equivalent CMS to design and optimize landing pages
Experience writing ad copy and performing basic design work in Canva or an equivalent tool
Understanding of key digital marketing metrics such as CPC, CPA, ROI, ROAS, and conversion rate
Experience conducting full-funnel and cohort analyses based on lead age, platform, location, and related factors
Familiarity with Salesforce functionality and reporting
Strong written and verbal communication skills
Excellent organizational and time-management abilities; detail-oriented, proactive, and able to stay calm under pressure
Bachelor’s degree from a four-year college

Technologies

Google Ads
Meta Ads
Reddit Ads
TikTok Ads
Bing Ads
Nextdoor Ads
LinkedIn self-serve ad platforms
Wordpress
Squarespace
Instapage
Canva
Microsoft Excel
Salesforce

Benefits

401(k)
Performance-based annual bonus
Dental insurance
Health insurance
Paid time off
Parental leave
Vision insurance

Job Role

The Digital Marketing Specialist will contribute to company growth and profitability by implementing improvements to marketing campaigns, analyzing performance, and supporting ongoing development of the company marketing strategy. The role offers substantial opportunities to work closely with management and executives and plays a pivotal part at a rapidly growing organization. This is a hybrid position based at the main location in Watertown, MA.

Salary

65,000 USD - 80,000 USD per year

Marketing Specialist