Inbound Digital Marketing Manager
Manager
Marketing
Campaign Management
Channel Management
Content Marketing
CRM
Cross-Functional
Digital Marketing
Email Marketing
Google Ads
Hubspot
Lead Generation
Management
Marketing Automation
Marketing Technology
Paid Advertising
Partner Management
Program Management
Relationship Management
Reporting and Analytics
Search Engine Marketing
Social Media
Video Marketing
Job Description
SpaceManager Closets in Houston is seeking an inbound digital marketing manager to own and grow the full funnel program, including blog, video, email, social, and paid search, with a videographer reporting to this role and supervision of a Google/Meta ads agency; the position reports to the CEO.
Compensation
USD 70,000 - 90,000 per year
Responsibilities
- Design and execute a comprehensive inbound marketing strategy that consistently generates qualified leads for the sales pipeline.
- Own the editorial calendar and publishing cadence: 3 SEO optimized blog posts per week, a biweekly email newsletter, and daily social content on LinkedIn and Pinterest.
- Build and manage HubSpot assets: lead nurturing workflows, landing pages, CTAs, segmented email campaigns, and weekly pipeline reporting to the CEO.
- Oversee the third party PPC agency handling Google Ads and Meta Ads; set direction, define lead quality standards, review weekly performance, and ensure CPL and ROAS targets are met.
- Direct the videographer: craft content briefs, shot lists, conduct creative reviews, and approve materials before publication.
- Track and report full-funnel inbound performance: organic traffic, keyword rankings, email engagement, social-sourced leads, paid CPL, and lead-to-appointment conversion rate.
Requirements
- 3 to 6 years of marketing experience with a proven track record of building and scaling inbound programs that generate real, qualified leads (not just traffic).
- Hands-on HubSpot experience: implemented workflows, deployed email sequences, launched landing pages, and owned pipeline reporting.
- Working knowledge of SEO: keyword research, on-page optimization, and content gap analysis; understands the difference between content that ranks and content that converts.
- Enough familiarity with Google Ads and Meta Ads to critically assess agency performance and challenge numbers when needed.
- Strong writing ability: craft compelling, buyer-centric blog posts and sharp email nurture sequences in a single session.
- Experience managing a direct report or external vendor against clear performance metrics.
- Comfort with both strategic planning and hands-on execution; able to think in funnels and still publish.
Technologies
- HubSpot
- Google Ads
- Meta Ads
The challenges that should excite you
- From demand generation to lead conversion and pipeline contribution.
- Developing and testing messaging for two audiences: homeowners planning a remodel or new build, and builders/developers needing reliable trade partners.
- Managing content across blog, video, email, LinkedIn, Pinterest, and paid search and social channels.
- Transforming a well established Houston brand with decades of credibility into the most trusted, most searched name in custom closets.
What is already in place
- HubSpot CRM and website platform live and operational.
- Videographer on staff producing video content, reporting directly to this role.
- Third party PPC agency handling Google Ads and Meta Ads campaigns.
- Established Houston brand with 27+ years of market presence and a loyal customer base.
- Engaged CEO who is accessible and invested in inbound success.
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